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This brief examines how foods and beverages are marketed to children and adolescents, how food and beverage companies encourage younger individuals to buy their products and whether limiting youth’s exposure to food and beverage marketing could have benefits in preventing childhood obesity.
Age Groups: Adolescents (grades 9 to 12), Elementary-age children (grades K to 5), Preschool-age children (ages 3 to 5), Young adolescents (grades 6 to 8)
Keywords: Digital marketing, Fast food, Food advertising, Food formulation, Media, Restaurant, School wellness policies, Self-regulation, Social media, Spanish language
Focus Area: Food Marketing
Resource Type: Research Review
Related Research
December 2024
Estimating Young Children’s Exposure to Food and Beverage Marketing on Mobile Devices
Food and beverage marketing drives poor diet quality and obesity risk among children. However, it is unknown how much young children are exposed to digital food and beverage marketing on mobile devices like tablets and smartphones. The objective of this study was to estimate how frequently young children, who are particularly vulnerable to advertising, view MoreOctober 2024
Evidence-Based Recommendations to Mitigate Harms from Digital Food Marketing to Children Ages 2-17
Digital food and beverage marketing is embedded in nearly every platform children use (websites, mobile apps, social media, video sharing, gaming, streaming TV), promoting unhealthy foods and beverages, which is harming children’s health. Healthy Eating Research convened an expert panel to develop evidence-based recommendations for actions to mitigate harms from digital food marketing to children MoreMarch 2024