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This brief examines how foods and beverages are marketed to children and adolescents, how food and beverage companies encourage younger individuals to buy their products and whether limiting youth’s exposure to food and beverage marketing could have benefits in preventing childhood obesity.
Age Groups: Adolescents (grades 9 to 12), Elementary-age children (grades K to 5), Preschool-age children (ages 3 to 5), Young adolescents (grades 6 to 8)
Keywords: Digital marketing, Fast food, Food advertising, Food formulation, Media, Restaurant, School wellness policies, Self-regulation, Social media, Spanish language
Focus Area: Food Marketing
Resource Type: Research Review
Related Research
July 2022
Reducing Student Exposure to Digital Food and Beverage Marketing
Digital marketing of unhealthy foods and beverages to children and adolescents is pervasive and undermines healthy eating. During the COVID-19 pandemic, students’ time spent online for both recreation and school using educational technology doubled from 3.8 to 7.7 hours per day for 12- to13-year-olds, and racial, ethnic, and socioeconomic disparities widened with children of color MoreApril 2022
Food Marketing Practices of Major Online Grocery Retailers in the United States, 2019-2020
Food marketing influences consumers’ preferences for and selection of marketed products. Although a substantial body of research has described food-marketing practices in brick-and-mortar stores, no research has examined food marketing in online grocery retail despite its growing importance as a source of food-at-home purchases. This study aimed to develop and apply a coding instrument to MoreMarch 2022