Age Group: Preschool-age children (ages 3 to 5)

Looking Beyond the Marketing Claims of New Beverages: Health Risks of Consuming Sports Drinks, Energy Drinks, Fortified Waters and Other Flavored Beverages

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Consumption of several new categories of ‘fortified’ sugary beverages has increased significantly in recent years. Energy drinks, sports drinks, fruit drinks, flavored waters, and sweetened teas and coffees are heavily marketed and have become popular with children and adolescents as well as adults. This report describes the results of the first comprehensive, scientific study of More

Food Marketing: Using Toys to Market Children’s Meals

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Nearly $2 billion is spent yearly by U.S. food and beverage companies to market products to children, with the majority of expenditures promoting less healthful foods and drinks. For restaurants, including toys with children’s meals is the leading form of food marketing directed at children. The practice of child-directed marketing by pairing toys with children’s More

Impact of San Francisco’s Toy Ordinance on Restaurants and Children’s Food Purchases, 2011-2012

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In December 2011, San Francisco enacted the first citywide ordinance–the Healthy Food Incentives Ordinance– prohibiting restaurants in the city from giving away free toys or other incentives with children’s meals or with foods and beverages not meeting minimal nutritional criteria. This paper examines the impact of the ordinance on restaurant response (e.g., toy-distribution practices, changes More

Impact of a Rewards-Based Incentive Program on Promoting Fruit and Vegetable Purchases

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This paper examines the impact of a rewards-based incentive program on fruits and vegetable purchases in a supermarket located in a predominately minority community in Philadelphia, Pa. Researchers conducted a four-phase prospective cohort study with randomized intervention and wait-listed control groups. Households in the intervention were provided a 50 percent rebate on fresh or frozen More

Evaluating the Impact of a Web-Based Intervention Designed for Child-Care Providers to Improve Their Food and Physical Activity Environments

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The Nutrition and Physical Activity Self-Assessment for Child Care (NAP SACC) was developed in 2002 to help child-care providers improve their food and physical activity environments. Evaluations of NAP SACC have shown it to be effective, but the program’s reliance on trained technical assistance professionals and on in-person delivery limit its potential for large-scale dissemination. More

Assessing the Impact of Food Restrictions Under the Supplemental Nutrition Assistance Program (SNAP) on Food Choices by Children and Families

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Some public health advocates and policymakers are proposing restrictions on the types of foods eligible for purchase with Supplemental Nutrition Assistance Program (SNAP) benefits, such as sugary drinks and food products with minimal nutritional value. To date, the U.S. Department of Agriculture (USDA) has rejected all such proposals due to lack of research on whether More

Healthy Characters? An Investigation of Marketing Practices in Children’s Food Advertising

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This article assesses the nutritional quality of foods that are advertised with familiar children’s characters. It also examines how frequently familiar characters are paired with health messages in these advertisement. A total of 577 food advertisements that were aired on the most popular broadcast and cable channels during 2011 were included in the study. Researchers More