Published: January 2015

ID #: 1084

Publisher: Healthy Eating Research

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The marketing of unhealthy foods to children and youth is a major public health concern. Children in the United States grow up surrounded by food and beverage marketing, which primarily promotes products with excessive amounts of added sugar, salt, and fat, and inadequate amounts of fruits, vegetables, and whole grains. This issue brief outlines a comprehensive set of model definitions for responsible food marketing practices directed to children from birth to age 14 and compares these recommendations with industry’s current self-regulatory efforts. Findings presented in this issue brief are drawn from the full report, Recommendations for Responsible Food Marketing to Children, developed by a national panel of experts convened by Healthy Eating Research.

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