Age Group: Young adolescents (grades 6 to 8)

Providing Analysis and Recommendations for Safeguards on the Next Generation of TV Food Marketing Focused on Children and Youth

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Powerful new forms of interactive television (ITV) advertising are being deployed in the US, reaching over 50 million homes by early 2010. Fast-food companies are among those marketers in the forefront of harnessing TV’s potential to deliver personalized and more engaging commercial messages. The introduction of ITV advertising in the US coincides with three upcoming More

Mobile Food Vending and the After-School Food Environment

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This article finds that mobile food vendors contribute to after-school snacking among children, and should be considered part of the school food environment. Based on data collected in Oakland, CA in the spring of 2008, researchers found a wide variety of vendors near schools. They include vendors who sell low-nutrient, calorie-dense items, such as ice More

The Negative Impact of Sugar-Sweetened Beverages on Children’s Health. A Research Synthesis

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Consumption of sugar-sweetened beverages (SSBs) by adolescents and children in the United States has been linked to less healthy diets, excessive caloric intake and weight gain, increased obesity rates, and associated adverse health effects, including increased rates of type 2 diabetes in adults. This research synthesis reviews evidence regarding the health effects of SSB consumption, More

Snacking in Children: The Role of Urban Corner Stores

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This study provides data on what children purchase in corner stores located near their schools. The investigators collected data on 833 purchases that students made before and after school at 24 different corner stores. (Surveys were conducted immediately outside the stores after the students exited.) The students purchased an average of 356.6 calories per corner-store visit, More

Examining the Effect of Providing Lower Income Black Adolescents with Caloric Information on their Sugar-Sweetened Beverage (SSB) Purchases

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No prior interventions have focused exclusively on reducing purchases of sugar-sweetened beverages (SSBs) in real-world settings among black adolescents. Providing easily understandable caloric information may be a low-cost, sustainable strategy for lowering overall caloric intake. In this study, investigators will examine the effects of a store-based, environmental intervention targeting black adolescents in Baltimore City which More

Examining Marketing Approaches to Increasing Sales of Healthy Kids’ Menu Items in Quick-Service Restaurants

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Through cooperation between the food service industry and public health, this project aims to improve nutritional quality of kids’ menus in fast food restaurants. This study will examine pooled sales data from 10 Taco Time restaurants showing items sold from the kids’ menu over three exposure periods: a 6-month baseline, a 3-month period following introduction More

Studying Food and Marketing Industry Research Behind Digital Media Marketing to Children and Adolescents

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As digital media become ever more present in children’s lives, public health researchers and policy-makers need to understand how the new marketing ecosystem infiltrates and influences consumers. Yet specialized, commercially-sponsored digital marketing research remains obscured from public view because much of it occurs outside the academy. This study will make highly accessible and visible an More

Studying the Effect of Beverage Taxes on Children’s Energy Intake and Tax Revenue

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Health advocates have increasingly argued for taxes on calorically sweetened beverages. However, there is little empirical research that evaluates the public health and fiscal impacts of such taxes while simultaneously accounting for consumers’ and suppliers’ likely changes in economic behavior in response to a targeted tax. The aim of this study is to use econometric More