As digital media become ever more present in children’s lives, public health researchers and policy-makers need to understand how the new marketing ecosystem infiltrates and influences consumers. Yet specialized, commercially-sponsored digital marketing research remains obscured from public view because much of it occurs outside the academy. This study will make highly accessible and visible an important body of research literature that is playing a critical role in shaping contemporary food and beverage marketing to children and youth. The specific aim of this work is to collect, catalogue, analyze and make available industry research reports on the effects of the techniques that embody contemporary food marketing practices to children and youth. The study will map the research on digital marketing and create a searchable, annotated database of industry research reports that are central to addressing concerns about digital advertising and childhood obesity.
Studying Food and Marketing Industry Research Behind Digital Media Marketing to Children and Adolescents
Peeking Behind the Curtain: Food and Marketing Industry Research Supporting Digital Media Marketing to Children and Adolescents
This report describes and provides examples of the types of digital marketing research utilized by the food and beverage industry and the potential effects it has on the health of children and adolescents. Researchers found that food and beverage industry, together with the companies they contract, are conducting three major … More
Digital Food and Beverage Marketing Environments in a National Sample of Middle Schools: Implications for Policy and Practice
One promising approach to influence nutrition behavior is to limit food and beverage marketing to children. Children are a lucrative market and schools may be an effective setting in which to intervene. Studies have shown that marketing in schools is prevalent but little is known about digital marketing to students … More
Retailers and other organizations currently use a variety of nutrition standards and recommendations to guide consumers towards healthier, “Better for You”, options. This variety can be confusing to consumers. Healthy Eating Research convened a scientific advisory committee to review existing “Better-For-You” nutrition standards, and analyze their strengths and weaknesses. The … More