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Contextual Influences on Eating Behaviours: Heuristic Processing and Dietary Choices

Over the past few decades, behavioral economics, social psychology, and neuroscience research has suggested that people are often irrational and their choices are frequently the consequence of automatic, hard-wired, instinctual processes made without conscious awareness. This paper reviews some of the evidence that dietary behaviors are, in large part, the consequence of automatic response to More

Date: September 2012

Resource Type: Journal Article

Focus Areas: Diet Quality & Healthy Weight Food Marketing