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Toddler Drink Marketing: Opportunities to Address Harmful Practices

Toddler drinks are a relatively new product category, typically offered by infant formula manufacturers and promoted as beneficial for young children ages 12 months and older. Marketing promotes these drinks as the “next step” after infant formula, using claims that imply unproven benefits for children’s nutrition and health. However, these drinks raise substantial concerns among health More

Date: March 2020

Resource Type: Research Brief

Focus Areas: Beverages Early Childhood

Infant formula and toddler milk marketing: opportunities to address harmful practices and improve young children’s diets

Children’s diets in their first 1000 days influence dietary preferences, eating habits, and long-term health. Yet the diets of most infants and toddlers in the United States do not conform to recommendations for optimal child nutrition. This narrative review examines whether marketing for infant formula and other commercial baby/toddler foods plays a role. The World Health More

Date: January 2020

Resource Type: Journal Article

Focus Areas: Beverages Early Childhood

Federal Regulation of Infant and Toddler Food and Drink Marketing and Labeling

There is a gap in the research identifying areas for U.S. regulation of foods and beverages marketed for infants and toddlers through three years of age. To fill this gap, this paper evaluates relevant policy opportunities to address marketing and labeling practices of concern. First, we provide background on marketing and labeling of infant, baby, and More

Date: July 2019

Resource Type: Journal Article

Focus Areas: Beverages Early Childhood