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SHIFT: Testing Culturally Appropriate Messaging for Black Community to Limit Children’s Sugary-Beverage Intake and Increase Water Consumption

The project’s goal is to conduct a randomized, controlled trial to evaluate the impact of a culturally appropriate social behavior change communication campaign on sugar-sweetened beverage (SSB) and water consumption among black families with children aged 0-5 years. Specific aims include: (1) Deliver a culturally appropriate social behavior change communication campaign with messages delivered through More

Keywords: Message Framing, Sugar-sweetened beverages, Water

Date: April 2021

Resource Type: Grant Summary

Focus Areas: Beverages Early Childhood

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Focus Areas

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Race/Ethnicity

SHIFT: Testing Culturally Appropriate Messaging for Black Community to Limit Children’s Sugary-Beverage Intake and Increase Water Consumption