The project’s goal is to conduct a randomized, controlled trial to evaluate the impact of a culturally appropriate social behavior change communication campaign on sugar-sweetened beverage (SSB) and water consumption among black families with children aged 0-5 years. Specific aims include: (1) Deliver a culturally appropriate social behavior change communication campaign with messages delivered through text messages, social media, and print materials designed to reduce SSB consumption and increase water consumption among young children of low-income Black parents; (2) Evaluate the impact of the messaging campaign on SSB and water consumption among Black families; and (3) Evaluate changes in Black parents’ knowledge, attitudes, and self-efficacy related to SSB and water consumption.
Start Date: April 2021
ID #: 283-4137
Principal Investigator: Caree Cotwright, MS, PhD
Organization: University of Georgia Research Foundation, Inc.
Funding Round: SSB4
Race/Ethnicity: African American or Black
Resource Type: Grant Summary
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