Newsletter
Contact
The project’s goal is to conduct a randomized, controlled trial to evaluate the impact of a culturally appropriate social behavior change communication campaign on sugar-sweetened beverage (SSB) and water consumption among black families with children aged 0-5 years. Specific aims include: (1) Deliver a culturally appropriate social behavior change communication campaign with messages delivered through text messages, social media, and print materials designed to reduce SSB consumption and increase water consumption among young children of low-income Black parents; (2) Evaluate the impact of the messaging campaign on SSB and water consumption among Black families; and (3) Evaluate changes in Black parents’ knowledge, attitudes, and self-efficacy related to SSB and water consumption.
Start Date: April 2021
ID #: 283-4137
Principal Investigator: Caree Cotwright, MS, PhD
Organization: University of Georgia Research Foundation, Inc.
Funding Round: SSB4
Age Groups: Adults and Families, Pregnant women, infants and toddlers (ages 0 to 2), Preschool-age children (ages 3 to 5)
Race/Ethnicity: African American or Black
Focus Areas: Beverages, Early Childhood
State: Georgia
Resource Type: Grant Summary
Keywords: Message Framing, Sugar-sweetened beverages, Water
Related Research
April 2022
Nutrition-related claims lead parents to choose less healthy drinks for young children: a randomized trial in a virtual convenience store
Consumption of sugar-sweetened beverages, including fruit drinks, contributes to childhood obesity. We aimed to examine whether nutrition-related claims on fruit drinks influence purchasing among parents and lead to misperceptions of healthfulness. We conducted an experiment in a virtual convenience store with 2219 parents of children ages 1-5 y. Parents were randomly assigned to view fruit MoreFebruary 2022
Marketing of sugar-sweetened children’s drinks and parents’ misperceptions about benefits for young children
Despite expert recommendations, U.S. parents often serve sugar-sweetened children’s drinks, including sweetened fruit-flavored drinks and toddler milks, to young children. This qualitative research explored parents’ understanding of common marketing tactics used to promote these drinks and whether they mislead parents to believe the drinks are healthy and/or necessary for children. We conducted nine focus groups MoreFebruary 2022