The project’s goal is to conduct a randomized, controlled trial to evaluate the impact of a culturally appropriate social behavior change communication campaign on sugar-sweetened beverage (SSB) and water consumption among black families with children aged 0-5 years. Specific aims include: (1) Deliver a culturally appropriate social behavior change communication campaign with messages delivered through text messages, social media, and print materials designed to reduce SSB consumption and increase water consumption among young children of low-income Black parents; (2) Evaluate the impact of the messaging campaign on SSB and water consumption among Black families; and (3) Evaluate changes in Black parents’ knowledge, attitudes, and self-efficacy related to SSB and water consumption.
Start Date: April 2021
ID #: 283-4137
Principal Investigator: Caree Cotwright, MS, PhD
Organization: University of Georgia Research Foundation, Inc.
Funding Round: SSB4
Age Groups: Adults and Families, Pregnant women, infants and toddlers (ages 0 to 2), Preschool-age children (ages 3 to 5)
Race/Ethnicity: African American or Black
Focus Areas: Beverages, Early Childhood
State: Georgia
Resource Type: Grant Summary
Keywords: Message Framing, Sugar-sweetened beverages, Water
Related Research
January 2023
Policy, system, and environmental interventions addressing obesity and diet-related outcomes in early childhood education settings: A systematic review
Early childhood education (ECE) settings play an important role in child dietary intake and excess weight gain. Policy, systems, and environment (PSE) approaches have potential to reduce disparities in children at higher risk for obesity. The purpose of this review was to (1) characterize the inclusion of populations at higher risk for obesity in ECE MoreDecember 2022
Water is K’é: A Community-Based Intervention to Increase Healthy Beverage Consumption by Navajo Preschool Children
This research brief gives an overview of the Water is K’é intervention, conducted among Navajo Nation families. The intervention was delivered by early care and education teachers to households with children ages 2-5, and covered the cultural importance of water, health benefits of water, and alternatives to sugary drinks. At baseline, more than 70% of children already MoreDecember 2022