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Food Marketing to Children on U.S. Spanish-Language Television

This paper analyzes food and beverage advertising on Spanish-language children’s television compared with advertising found on English-language programs. Researchers found that although the amount of food advertising was lower on Spanish-language channels than on English-language programs, the nutritional quality of foods advertised on Spanish-language channels was substantially poorer than on English-language channels. More than 84 More

Date: May 2013

Resource Type: Journal Article

Focus Areas: Food Marketing

Analyzing the Nature and Extent of Food Advertising During Children’s Programming on Spanish Language Television

The primary goal of this study is to evaluate the nutritional quality of the foods advertised on children’s programs on Spanish-language broadcast and cable channels, and to compare it to English-language channels. The study will examine a wide range of descriptive measures that include product type, persuasive theme/appeal, use of mascots, celebrities, licensed characters, contests, More

Date: September 2008

Resource Type: Grant Summary

Focus Areas: Food Marketing