This paper analyzes food and beverage advertising on Spanish-language children’s television compared with advertising found on English-language programs. Researchers found that although the amount of food advertising was lower on Spanish-language channels than on English-language programs, the nutritional quality of foods advertised on Spanish-language channels was substantially poorer than on English-language channels. More than 84 percent of foods and beverages advertised to children on Spanish-language television shows were unhealthy. Fast-food commercials accounted for nearly half (46%) of all child-targeted food advertising on Spanish-language television. Among companies that have pledged to reform their child-directed advertising practices to promote healthier choices, 78 percent of ads aimed at children on Spanish-language television and 69 percent of ads aimed at children on English-language television were for unhealthy foods or drinks.
Food Marketing to Children on U.S. Spanish-Language Television
Analyzing the Nature and Extent of Food Advertising During Children’s Programming on Spanish Language Television
The primary goal of this study is to evaluate the nutritional quality of the foods advertised on children’s programs on Spanish-language broadcast and cable channels, and to compare it to English-language channels. The study will examine a wide range of descriptive measures that include product type, persuasive theme/appeal, use of … More
Breastfeeding protects against overweight and obesity, asthma, eczema, and type-II diabetes, and has long-term health benefits for women. The health benefits of breastfeeding are so valuable that in 1981, the World Health Organization established the International Code of Marketing of Breast-Milk Substitutes (WHO Code) that prohibits marketing infant formula to … More
Digital Food and Beverage Marketing Environments in a National Sample of Middle Schools: Implications for Policy and Practice
One promising approach to influence nutrition behavior is to limit food and beverage marketing to children. Children are a lucrative market and schools may be an effective setting in which to intervene. Studies have shown that marketing in schools is prevalent but little is known about digital marketing to students … More