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Issue Brief: Reining in Pester Power Food and Beverage Marketing

This legal issue brief focuses on “pester power” food and beverage marketing, in which young children are targeted by marketers in an effort to get them to encourage their parents to purchase products for them. In the brief, pester power marketing is analyzed under existing state consumer protection laws and two primary legal theories: (1) More

Date: September 2011

Resource Type: Research Brief

Focus Areas: Food Marketing

Major Findings from 50-State Survey of State Consumer Protection Law to Limit Junk Food Marketing to Children

This report summarizes findings from a 50-state survey of state consumer protection laws to identify key statutes that hold promise to protect children when they are the targets of marketing for unhealthy food and beverage marketing. The authors apply a consumer protection legal framework by dividing children’s food and beverage marketing into three categories: a) More

Date: September 2011

Resource Type: Report

Focus Areas: Food Marketing

Understanding the Role of Consumer Protection Law in Controlling Food Marketing to Children

The consumer protection framework may permit a variety of interventions to help control food marketing of children’s foods and beverages where such marketing may be considered unfair or deceptive. The study will consist of an overview of the consumer protection authority applicable to children’s food marketing at the federal level through the U.S. Federal Trade More

Date: November 2009

Resource Type: Grant Summary

Focus Areas: Food Marketing