This legal issue brief focuses on “pester power” food and beverage marketing, in which young children are targeted by marketers in an effort to get them to encourage their parents to purchase products for them. In the brief, pester power marketing is analyzed under existing state consumer protection laws and two primary legal theories: (1) pester power marketing as unfair “indirect” marketing to parents; and (2) pester power marketing as unlawful direct marketing to children.
Published: September 2011
ID #: 66968
Publisher: The Public Health Advocacy Institute
Authors: Wilking C
Focus Area: Food Marketing
Resource Type: Research Brief
Major Findings from 50-State Survey of State Consumer Protection Law to Limit Junk Food Marketing to ChildrenThis report summarizes findings from a 50-state survey of state consumer protection laws to identify key statutes that hold promise to protect children when they are the targets of marketing for unhealthy food and beverage marketing. The authors apply a consumer protection legal framework by dividing children’s food and beverage marketing into three categories: a) More