Research & Publications | Healthy Eating Research

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Healthy Characters? An Investigation of Marketing Practices in Children’s Food Advertising

This article assesses the nutritional quality of foods that are advertised with familiar children’s characters. It also examines how frequently familiar characters are paired with health messages in these advertisement. A total of 577 food advertisements that were aired on the most popular broadcast and cable channels during 2011 were included in the study. Researchers More

Date: November 2013

Resource Type: Journal Article

Focus Areas: Food Marketing

Examining the Effects of Industry Self-Regulation on Televised Food Ads Seen by Children

Televised food advertising to children has long been dominated by low-nutrient, high-calorie products. In response to public and policy-maker concern, 16 of the nation’s largest food conglomerates participate in a self-regulatory initiative in an effort to improve the nutritional quality of foods advertised to children, known as the Children’s Food and Beverage Advertising Initiative (CFBAI). More

Date: November 2010

Resource Type: Grant Summary

Focus Areas: Food Marketing