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Low-Income Parents’ Use of Front-of-Package Nutrition Labels in a Virtual Supermarket

The objective of this study was to examine the impact front-of-package nutrition labels (FOPLs) have on decision-making abilities among low-income parents in a virtual supermarket. A 4-by-2 experimental design with 3 FOPLs (summary, nutrient-specific, hybrid) and a no-FOPL comparison was employed. The study took place using a web-based, 3-dimensional virtual supermarket. Parents (n = 1,452) from More

Keywords: Front-of-package labeling, Supermarket

Date: May 2020

Resource Type: Journal Article

Focus Areas: Food Retail

Evaluating Front-of-Package Nutrition Labels on Low-Income Parents’ Comprehension of Product Healthfulness and on Consumers’ Purchasing Decisions

The aim of this study is to evaluate different Front-Of-Package labeling systems to determine which may lead consumers to make healthier purchasing decisions and increase consumer comprehension of product healthfulness. RTI Interntational has developed a virtual store environment, iSHOPPE™, which is a web-based three-dimensional consumer research tool that provides the benefit of having a realistic More

Keywords: Food advertising, Food outlet, Front-of-package labeling, Grocery store, In-store marketing, Point-of-decision prompts, Supermarket

Date: December 2015

Resource Type: Grant Summary

Focus Areas: Food Marketing