The objective of this study was to examine the impact front-of-package nutrition labels (FOPLs) have on decision-making abilities among low-income parents in a virtual supermarket. A 4-by-2 experimental design with 3 FOPLs (summary, nutrient-specific, hybrid) and a no-FOPL comparison was employed. The study took place using a web-based, 3-dimensional virtual supermarket. Parents (n = 1,452) from low-income households with at least 1 child aged 4−12 years participated. The study found that all FOPLs led to healthier nutrient profiles than the no-FOPL condition. Simple FOPLs (ie, summary, hybrid) led to healthier nutrient profiles than nutrient-specific FOPLs. Among parents exposed to simple FOPLs, those under time pressure made less healthy choices than those who were not under time pressure.
Low-Income Parents’ Use of Front-of-Package Nutrition Labels in a Virtual Supermarket
Evaluating Front-of-Package Nutrition Labels on Low-Income Parents’ Comprehension of Product Healthfulness and on Consumers’ Purchasing Decisions
The aim of this study is to evaluate different Front-Of-Package labeling systems to determine which may lead consumers to make healthier purchasing decisions and increase consumer comprehension of product healthfulness. RTI Interntational has developed a virtual store environment, iSHOPPE™, which is a web-based three-dimensional consumer research tool that provides the … More
Evaluating the implementation and impact of a healthier checkout programme at a regional convenience store chain
This study aimed to test the feasibility of implementing and evaluating a healthier checkout pilot study in a convenience store chain in New Hampshire. A quasi-experimental study was conducted comparing a 3-month ‘healthier checkouts’ intervention in ten convenience stores which stocked eight healthier items in the checkout space and ten … More
Calorie labeling is now required on all large U.S. chain restaurant menus, but its influence on consumer behavior is mixed. This study examines whether different parent-targeted messages encourage parents to order lower-calorie meals for their children in a hypothetical online setting. An online RCT was conducted with diverse primary caregivers … More