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Assessing the Public Health Impacts of the Children’s Food and Beverage Advertising Initiative

The Children’s Food and Beverage Advertising Initiative (CFBAI) is a voluntary industry initiative in which companies commit to featuring only foods meeting specific nutrition criteria in advertising directed primarily to children under age 12. New criteria that were announced in 2018 and went into effect in 2020 strengthened the nutrition standards and changed the criteria More

Date: October 2021

Resource Type: Report

Focus Areas: Diet Quality & Healthy Weight Food Marketing