The Children’s Food and Beverage Advertising Initiative (CFBAI) is a voluntary industry initiative in which companies commit to featuring only foods meeting specific nutrition criteria in advertising directed primarily to children under age 12. New criteria that were announced in 2018 and went into effect in 2020 strengthened the nutrition standards and changed the criteria for total sugars to added sugars for consistency with the new Nutrition Facts label. Prior studies have not yet estimated the relative importance of CFBAI–listed products in children’s diets, which is necessary to understand the potential for the criteria to have a public health impact. In addition, with the recent change in the criteria, the potential for improvements in the children’s diets based on current purchase and consumption patterns can be assessed. Our study focused on linking household-based scanner data with nutrition label data to determine the extent to which U.S. households with children from 0 to 8 years purchase CFBAI-listed foods and to simulate the potential effects of reformulation as a result of changes to the nutrition criteria. Furthermore, we assessed the relative importance of products on the list compared with substitute products produced by the same manufacturers by comparing product prices and purchase volumes.
Published: October 2021
ID #: CAS057
Publisher: RTI International
Authors: Muth MK, Karns SA, Hayes M
Evidence-Based Recommendations and Best Practices for Promoting Healthy Eating Behaviors in Children 2 to 8 YearsDietary recommendations are available about what to feed children ages 2 to 8 for optimal health, but relatively little guidance exists about how to feed those children. Because of the discrepancy between young children’s recommended and actual dietary intakes, there is a clear need for such guidance. To address this gap, Healthy Eating Research convened More
Caregiver Feeding Practices as Predictors for Child Dietary Intake in Low-Income, Appalachian CommunitiesThe Appalachian region of the U.S. is disproportionately impacted by poverty, obesity, and nutrition-related chronic diseases. Evidence suggests that caregiver feeding practices may promote healthful eating behaviors among children; however, this has not been examined in low-income, rural, Appalachian populations. This study examines caregiver feeding practices as predictors for child diet in low-income Appalachian families, More