Consumer Estimation of Recommended and Actual Calories at Fast Food Restaurants

This paper examines the assumptions that consumers know how many calories they should consume throughout the course of a day and customers improperly estimate the number of calories in their fast food order. It then examines whether mandatory menu labeling influences either of these assumptions. Based on receipt and survey data collected from consumers outside More

Analysis of Relationship Between Brand Advertising and Most Loved Brands by Kids

According to a 2008 Federal Trade Commission report, overall expenditures to promote foods and beverages to children and adolescents in the United States were more than $1.6 billion annually. Studies indicate that exposure to food advertising influences children’s attitudes, preferences, and food purchase requests toward foods with low nutritional value. It is therefore important for More

Food and Beverage Marketing to Children and Adolescents: An Environment at Odds with Good Health? A Research Synthesis

Children in the United States grow up in environments saturated by food and beverage marketing, the bulk of it for foods low in nutrients and high in calories, sugars, salt and fat. Food and beverage companies reach children and adolescents using integrated marketing communications strategies, which encompass all forms of communication about products and services. More

Child and Adolescent Fast-Food Choice and the Influence of Calorie Labeling: A Natural Experiment

This article examines children’s and adolescents’ fast-food choices and the influence of calorie labels on adolescent and parent food choice in lower-income communities in New York City (NYC) and Newark, New Jersey (comparison city) before and after mandatory menu labeling began in NYC. Researchers found no statistically significant differences in calories purchased before and after More

Healthy Food Purchasing Among African American Youth: Associations with Child Gender, Adult Caregiver Characteristics and the Home Food Environment

This article discusses how the home food environment and caregiver and youth characteristics are associated with healthy food purchasing among lower-income African-American youth. Researchers found that intentions to eat healthier, caregivers’ attitude towards healthy eating and more frequent food preparation by family members were each significantly associated with higher frequency of purchasing healthy foods among More