Published: April 2011

ID #: 1048

Publisher: Healthy Eating Research

Authors: Cheyne A, Dorfman L, Gonzalez P, Mejia P

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Children in the United States grow up in environments saturated by food and beverage marketing, the bulk of it for foods low in nutrients and high in calories, sugars, salt and fat. Food and beverage companies reach children and adolescents using integrated marketing communications strategies, which encompass all forms of communication about products and services. This research synthesis examines recent research on U.S. trends in food and beverage marketing to children and adolescents. It builds on a Healthy Eating Research brief released in October 2008. The synthesis examines the growing body of research that independently assesses industry self-regulation, identifies policy implications and highlights additional research needs and opportunities.

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