Published: April 2011

ID #: 1048

Publisher: Healthy Eating Research

Authors: Cheyne A, Dorfman L, Gonzalez P, Mejia P

See more related research


Children in the United States grow up in environments saturated by food and beverage marketing, the bulk of it for foods low in nutrients and high in calories, sugars, salt and fat. Food and beverage companies reach children and adolescents using integrated marketing communications strategies, which encompass all forms of communication about products and services. This research synthesis examines recent research on U.S. trends in food and beverage marketing to children and adolescents. It builds on a Healthy Eating Research brief released in October 2008. The synthesis examines the growing body of research that independently assesses industry self-regulation, identifies policy implications and highlights additional research needs and opportunities.

Related Research

November 2023

Assessing participation in and implementation of summer electronic-benefits-transfer and non-congregate-meal programs in rural areas

Summer EBT and non-congregate meals are summer meal options that have known associations with reducing food hardship and barriers to food access. But take-up can vary across states, which creates disparities among marginalized populations. The study aims to analyze the coverage, take-up, and implementation decisions made around Summer EBT and non-congregate meals. The research team More

November 2023

Examining the economic value of free school meals to inform future policy decisions on expansion of free school meals in the U.S.

Growing evidence suggests free school meal policies improve student health outcomes and nutrition equity. A key barrier to passage of these policies is concerns regarding potential costs, thus, a broader value for money evaluation is essential to inform policy decisions. This study aims to compare ‘intervention’ states with free school meal policies (i.e., universal free More

November 2023

Developing and evaluating a marketing campaign to increase school-meal participation to improve children’s dietary quality and reduce food insecurity

Increasing participation in school meals could reduce food insecurity and improve dietary quality, especially for low-income children, but low-cost, scalable strategies for increasing participation in school meals have not yet been identified or evaluated. This study will design and rigorously evaluate a marketing campaign to encourage participation in school meals. The study has three aims: More