Fruit drinks are a major source of added sugar in children’s diets. This study describes the associations between front-of-package child-directed marketing (i.e., sports, fantasy, or child-directed imagery; child-directed text) and (1) health-related claims and (2) nutrient content of fruit drinks, 100% juices, and flavored waters. Beverage purchase data from a national sample of 1,048 households More
Despite expert recommendations, U.S. parents often serve sugar-sweetened children’s drinks, including sweetened fruit-flavored drinks and toddler milks, to young children. This qualitative research explored parents’ understanding of common marketing tactics used to promote these drinks and whether they mislead parents to believe the drinks are healthy and/or necessary for children. We conducted nine focus groups More
Young children regularly consume sugary fruit drinks, in part because parents may falsely believe they are healthful due to front-of-package (FOP) claims and imagery. The goal of this study was to assess: 1) the prevalence of FOP claims/imagery on fruit-flavored beverages purchased by U.S. households with 0-5-year-olds, and 2) proportional differences in beverages purchased with More
The goal of this project is to develop and test the acceptability and feasibility of a quality improvement toolkit for measurement of obesity risk in HeadStart (HS) and to describe best practices on how to best communicate this information with families. The specific study aims are to: 1) Bring together key HS stakeholders to discuss More
This study aimed to examine how food environments around family child care homes (FCCHs) are associated with the healthfulness of foods served to children. The study included cross-sectional data from a mail survey of 132 Mississippi FCCHs. Rural FCCHs with higher counts of supermarkets, convenience stores, and produce stores had lower compliance with selected best More
In 2018, Healthy Eating Research (HER)—a national program of the Robert Wood Johnson Foundation (RWJF)—developed a national research agenda to reduce the consumption of sugar-sweetened beverages (SSB) and increase access to and consumption of safe drinking water among 0- to 5-year-olds. Through this process, it became clear that a lack of consistent recommendations for beverage More
Dietary recommendations are available about what to feed children ages 2 to 8 for optimal health, but relatively little guidance exists about how to feed those children. Because of the discrepancy between young children’s recommended and actual dietary intakes, there is a clear need for such guidance. To address this gap, Healthy Eating Research convened More
The Appalachian region of the U.S. is disproportionately impacted by poverty, obesity, and nutrition-related chronic diseases. Evidence suggests that caregiver feeding practices may promote healthful eating behaviors among children; however, this has not been examined in low-income, rural, Appalachian populations. This study examines caregiver feeding practices as predictors for child diet in low-income Appalachian families, More
Bottle-fed infants are at greater risk for overfeeding and rapid weight gain (RWG), so evidence-based strategies for promoting healthy bottle-feeding practices are needed. The aim of this study was to assess whether policy, systems, and environmental (PSE) strategies for promoting responsive bottle-feeding practices within the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) More
The purpose of this study is to conduct a discrete choice experiment to investigate whether warning labels on Sugar-Sweetened Beverages (SSBs) alter the effectiveness of a tax on SSBs, especially among parents who are Black, Latinx and lower income. The research team will conduct an online choice experiment with 2,700 parents and caregivers of children More
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