Children’s and adolescents’ consumption of sports drinks is increasing. Given the already elevated levels of added sugar in the American diet and its detrimental impact on health, the increased consumption of sports drinks among youths in recent years is of growing concern for parents, health professionals, and public health advocates. This research review examines the More
In-store food marketing can influence food purchasing behaviors, but much remains to be learned about what food marketing practices in grocery stores can help address the growing burden of obesity. This paper synthesizes research and publications from industry and academic sources on the topic and provides direction for developing and evaluating promising interventions. Findings from More
In 2007, Maine became the first state to pass legislation limiting the marketing of foods of minimal nutritional value (FMNV) in public schools. This article describes compliance with this legislation and the nature and extent of junk food marketing in a representative statewide sample of high schools in Maine. Researchers found that posters and signs More
In a 2005 report, “Food Marketing to Children and Youth: Threat or Opportunity?”, an Institute of Medicine (IOM) expert committee concluded that prevailing food and beverage marketing practices did not support a healthful diet and provided recommendations for diverse stakeholders to promote a healthful diet to children and adolescents. This paper reviews the available evidence More
The childhood obesity epidemic has prompted calls for government restrictions on child-targeted advertisements for high-calorie, nutrient-poor foods. Food and entertainment industry groups have countered that the First Amendment prohibits such government regulation. This article draws on relevant court decisions and scientific research on children’s understanding of advertising to show that all advertising directed at children More
Local health departments and the Centers for Disease Control and Prevention are now developing media campaigns to reduce sugar-sweetened beverage (SSB) consumption, which has been found to play a significant role in childhood obesity. The aim of this research project is to test the efficacy of existing beverage-related media messages for youth and parents in More
With the link between sugar-sweetened beverages (SSBs) and childhood obesity well established, effective strategies to reduce consumption of these beverages among children are needed. The objective of this research is to determine whether the nutritional content of fortified beverages and fruit drinks warrants their inclusion or exclusion from public policies designed to reduce the marketing More
Santa Clara County, California was the first U.S. jurisdiction to implement an ordinance that prohibits the distribution of toys and other incentives to children with meals, foods, or beverages that do not meet minimal nutrition criteria. This paper examines how ordinance-affected restaurants changed their children’s menus, child-directed marketing, and toy distribution practices relative to non-affected More
Some legal scholars suggest that kids’ meal advertising constitutes false advertising because of its emphasis on toy premiums and movie tie-ins rather than food. Yet no one has assessed how the target population perceives such advertising. This study examines whether the emphasis on toy premiums and tie-ins in such ads misleads children to primarily associate More
Providing easily understandable caloric information may be a low-cost strategy for lowering overall caloric intake among groups at high risk for obesity, particularly Black and Hispanic adolescents ages 12 to 18. The aims of the study are to: 1) examine if providing caloric information on sugar-sweetened beverages (SSBs) significantly reduces the frequency and volume of More
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