Focus Area: Food Marketing

Examining Whether Cause Marketing by Soda Companies Mimics Tobacco-Industry Strategies to Thwart Regulation

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The sugar-sweetened beverage (SSB) industry is increasingly using corporate social responsibility campaigns—particularly cause marketing appeals via social media—to reach young people. The purpose of this study is to assess how the current cause marketing and corporate social responsibility (CSR) campaigns of the SSB industry compare to the strategies articulated and practiced by the tobacco industry. More

Examining the Effects of Industry Self-Regulation on Televised Food Ads Seen by Children

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Televised food advertising to children has long been dominated by low-nutrient, high-calorie products. In response to public and policy-maker concern, 16 of the nation’s largest food conglomerates participate in a self-regulatory initiative in an effort to improve the nutritional quality of foods advertised to children, known as the Children’s Food and Beverage Advertising Initiative (CFBAI). More

Assessing the Impact of Two California County Ordinances Banning Toys or Other Incentives with Unhealthful Menu Items for Kids

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The advertising and marketing of unhealthful foods and beverages via cross-promotions and premiums, such as toys and other incentives, may contribute to the development of unhealthy eating patterns and obesity, particularly in children. Santa Clara and San Francisco Counties (Calif.) passed separate ordinances on May 21, 2010 and November 9, 2010, respectively, preventing restaurants from More

The Rationale Behind Small Food Store Interventions in Low-Income Urban Neighborhoods: Insights from New Orleans

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This paper explores the rationale behind small store interventions by pulling together various studies in health, planning, and marketing literature and pilot work conducted in New Orleans. The authors discuss store and food availability in lower-income neighborhoods and how changing the foods available in stores can affect purchasing behavior, diet and the economics of local More

Child Obesity: The Way Forward

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Health Affairs published a special issue focusing on the childhood obesity epidemic and the local, state, and federal policy approaches that could have greatest impact for helping to reverse it. The March 2010 publication, which discusses findings from dozens of studies, includes articles from three Healthy Eating Research grantees: Claudia Probart, PhD, RD, Emma Sanchez-Vaznaugh, ScD, More

Report Card on Food-Marketing Policies: An Analysis of Food and Entertainment Company Policies Regarding Food and Beverage Marketing to Children

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This 34-page report examines whether companies marketing food to children have adopted a policy on marketing to children, and if so, whether those policies are adequate in adhering to nutrition-based standards. Of the 128 companies assessed, only 32% had a policy for marketing food to children. Of the companies who did, none received a grade More

Providing Analysis and Recommendations for Safeguards on the Next Generation of TV Food Marketing Focused on Children and Youth

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Powerful new forms of interactive television (ITV) advertising are being deployed in the US, reaching over 50 million homes by early 2010. Fast-food companies are among those marketers in the forefront of harnessing TV’s potential to deliver personalized and more engaging commercial messages. The introduction of ITV advertising in the US coincides with three upcoming More

A Review of Environmental Influences on Food Choices

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There is growing interest in the role of the environment in promoting or hindering healthy eating. It has been suggested that individual change is more likely to be facilitated and sustained if the environment within which choices are made supports healthful food options. While there has been a shift in attention to environmental and policy More

Examining the Effect of Providing Lower Income Black Adolescents with Caloric Information on their Sugar-Sweetened Beverage (SSB) Purchases

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No prior interventions have focused exclusively on reducing purchases of sugar-sweetened beverages (SSBs) in real-world settings among black adolescents. Providing easily understandable caloric information may be a low-cost, sustainable strategy for lowering overall caloric intake. In this study, investigators will examine the effects of a store-based, environmental intervention targeting black adolescents in Baltimore City which More