Focus Area: Food Marketing

Examining Policy and Practice in Digital Marketing of Food and Beverages to Children

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The aim of this research is to examine new digital and interactive food and beverage marketing practices, primarily targeting children and adolescents. Specifically, this study will: (a) provide a comprehensive analysis of the digital food and beverage youth marketing infrastructure, explaining new platforms, technologies, advertising techniques, and market research practices for targeting children and adolescents, More

Studying and Documenting Industry Self-Regulation Strengths and Weaknesses in Addressing Food Marketing Practices that Contribute to Childhood Obesity

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This project will examine the strengths and weaknesses of self-regulation in addressing food marketing practices that contribute to childhood obesity. Investigators will document the impact and effectiveness of the Children’s Advertising Review Unit (“CARU”) (the principal mechanism for self-regulation in this area) and the Children’s Food and Beverage Advertising Initiative (“Initiative”) (a recent development involving More

Analyzing the Nature and Extent of Food Advertising During Children’s Programming on Spanish Language Television

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The primary goal of this study is to evaluate the nutritional quality of the foods advertised on children’s programs on Spanish-language broadcast and cable channels, and to compare it to English-language channels. The study will examine a wide range of descriptive measures that include product type, persuasive theme/appeal, use of mascots, celebrities, licensed characters, contests, More

Evaluating Methods for Increasing Public Support for Policies Regulating Food Marketing to Children

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Through this research, investigators will develop and test experimental methods for increasing public support for policies regulating food marketing to children. The significance of this project lies in its potential for identifying persuasive appeals (referred to as message frames) to enhance public support for childhood obesity prevention policies. Examples of such message framing have been More

Creating Healthy Food and Eating Environments: Policy and Environmental Approaches

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Individual behavior to make healthy choices can occur only in a supportive environment with accessible and affordable healthy food choices. This article presents an overview of food environments and strategies for creating healthy eating environments. An ecological framework is presented for conceptualizing the many food environments and conditions that influence food choices, followed by a More

Assessing the Impact of School Vending Machine Policies on Rural Adolescent Beverage Consumption

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The goal of this study is to analyze the impact of school vending machine policies on adolescent beverage consumption in predominantly rural high schools across New Hampshire and Vermont. Using data from an ongoing study, this project will specifically seek to compare school beverage vending machine guidelines, restrictions, implementation, and content; and to evaluate the More

Determining How Small Changes in the Way Snacks and Meals are Presented Influence Their Intake Among 3-5 year Olds

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This project uses a series of field experiments in daycare centers to determine how small changes in the way snacks and meals are presented to children, such as pairing foods with attractive names, icons and/or cartoon characters, will change their intake. The study will examine how salience (awareness) and expectations influence the food choices and More

Legal Analysis of Opportunities to Address Obesity and Protect Public Health

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The epidemic of childhood obesity in the United States has caused considerable challenges for public health agencies and advocates. This article explores the types of public actions and policies that could be enacted to decrease obesity and improve public health. It also discusses key legal principles and issues that can potentially impede state and local More