Through this research, investigators will develop and test experimental methods for increasing public support for policies regulating food marketing to children. The significance of this project lies in its potential for identifying persuasive appeals (referred to as message frames) to enhance public support for childhood obesity prevention policies. Examples of such message framing have been crucial in changing attitudes in other policy domains and may be important for obesity prevention initiatives. Specifically, this project will consist of a series of small-scale experiments to: (a) identify message frames (i.e., cognitive frames, emotional primes, frame/prime combinations) that significantly increase support for policies regulating food marketing to children, (b) refine and field the most effective message frames combining cognitive and emotional appeals, and (c) assess subgroup differences in these message frames. Experiments will be conducted using samples from a web-based panel that is representative of the U.S. population, with over-sampling of minority and low-income households at highest risk for obesity.
Start Date: September 2008
ID #: 68051
Principal Investigator: Colleen Barry, PhD, MPP
Organization: Johns Hopkins University
Funding Round: Round 3
Framing the Consequences of Childhood Obesity to Increase Public Support for Obesity Prevention PolicyThis paper examines the effects of messages describing consequences of childhood obesity on Americans’ attitudes about obesity prevention policy and compares these attitudes by political ideology (conservative, moderate, and liberal). Using data from two nationally representative internet-based surveys with adult participants, researchers found that respondents considered several consequences of childhood obesity to be strong justification More
Picturing Obesity: Analyzing the Social Epidemiology of Obesity Conveyed Through U.S. News Media ImagesThis paper discusses the results of a study which analyzed the images of overweight and obese individuals in Time and Newsweek magazine coverage over a 25-year period (1984-2009), comparing the depictions with the actual national prevalence of obesity within key populations of interest during the same period. Researchers found that over one-third of depicted individuals More