Focus Area: Food Marketing

Nutrition Label Viewing During a Food-Selection Task: Front-of-Package Labels vs. Nutrition Facts Labels

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Attention to nutrition information, including reading food labels, can be an effective way to improve dietary behaviors. Research has identified consumer characteristics associated with viewing Nutrition Facts labels; however, little is known about those who view front-of-package nutrition labels. This study examines and quantifies Nutrition Facts and front-of-package nutrition label viewing among American adult consumers. More

An Accountability Evaluation for the Industry’s Responsible Use of Brand Mascots and Licensed Media Characters to Market a Healthy Diet to American Children

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This study explored diverse stakeholders’ accountability expectations and actions for industry policies and practices that used cartoon brand mascots and media characters to market foods and beverages to American children. A companion paper examined how media characters may influence diet-related outcomes for children younger than 12 years. Investigators used a four-step accountability framework to identify More

Children’s Recall of Fast Food Television Advertising—Testing the Adequacy of Food Marketing Regulation

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There is increasing concern that food advertising shapes the way children eat and contributes to childhood obesity. The fast food companies McDonald’s and Burger King participate in industry self-regulation, pledging to not engage in deceptive marketing and to market foods and beverages that meet certain nutritional criteria in children’s advertising. This study gauged the net More

Influence of Food Companies’ Brand Mascots and Entertainment Companies’ Cartoon Media Characters on Children’s Diet and Health: A Systematic Review and Research Needs

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This paper examines the influence of cartoon brand mascots and media characters on diet-related cognitive, behavioral, and health outcomes for children ages 2 to 11 through a review of 11 experimental studies published between 2004 and 2014. Researchers categorized results into outcomes such as character or brand recognition, taste or snack preference, food choice, and More

Legal Action Against Health Claims on Foods and Beverages Marketed to Youth

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Deceptive health claims on foods and beverages are prohibited by law, and may be addressed through litigation or government regulatory efforts. This article analyzes legal actions against potentially deceptive health claims and presents recommendations for those interested in pursuing legal approaches. Researchers identified and reviewed 115 health claims on foods and beverages marketed to youths More

Fast-Food Fights: News Coverage of Local Efforts to Improve Food Environments Through Land-Use Regulations, 2000-2013

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Over the past decade, communities have turned to zoning and land-use policies to restrict fast-food restaurants, and have done so for different reasons and with varied success. Investigators analyzed news coverage, legislative histories, and demographic data to understand what types of policies have been proposed, which communities have proposed them, and why. They identified 77 More

Infographic: Responsible Food Marketing to Children

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The marketing of unhealthy foods and beverages to children and youth contributes to poor diet quality, high calorie intake, and excess weight gain. This infographic portrays the reach and impact of marketing unhealthy foods and beverages to children and the need for more responsible food marketing to children. Comprehensive guidelines for responsible food marketing to More

Recommendations for Responsible Food Marketing to Children. Issue Brief

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The marketing of unhealthy foods to children and youth is a major public health concern. Children in the United States grow up surrounded by food and beverage marketing, which primarily promotes products with excessive amounts of added sugar, salt, and fat, and inadequate amounts of fruits, vegetables, and whole grains. This issue brief outlines a More