Focus Area: Food Marketing

Evaluating Front-of-Package Nutrition Labels on Low-Income Parents’ Comprehension of Product Healthfulness and on Consumers’ Purchasing Decisions

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The aim of this study is to evaluate different Front-Of-Package labeling systems to determine which may lead consumers to make healthier purchasing decisions and increase consumer comprehension of product healthfulness. RTI Interntational has developed a virtual store environment, iSHOPPE™, which is a web-based three-dimensional consumer research tool that provides the benefit of having a realistic More

Sugar-Sweetened Beverage-Related Public Service Advertisements and Their Influence on Parents

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There is substantial evidence that consumption of sugar-sweetened beverages (SSBs) is associated with weight gain in both children and adults. As a result, Public Service Announcements (PSAs) have been produced to both increase knowledge about the amount of sugar in drinks and to highlight the harmful effects of their overconsumption. This article explores the impact More

Analyzing the Associations between Price Promotions and Health Claims on the Nutrient Profile of Food Purchases

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Despite substantial literature on how to improve the food environment for children, there has been little work examining how price promotions, nutrient-related claims, and their interactions might be associated with the nutrient profile of food purchases, particularly for lower-income and racial/ethnic minority populations. This study will address these gaps using 2008-2012 data for a demographically More

Do Emotional Appeals in Public Service Advertisements Influence Adolescents’ Intention to Reduce Consumption of Sugar-Sweetened Beverages?

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Mass media campaigns are a commonly used and often effective public health strategy. However, it is unknown how health messages about sugar-sweetened beverages (SSBs), widely accepted and advertised products, will be perceived by teen audiences. This study investigated the direct and mediated effects of emotional appeals in beverage-related public service advertisements (PSAs) that aired between More

Evaluating Industry Self-Regulation of Food Marketing to Children

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In response to growing concern about children’s exposure to unhealthy food advertising, the food industry adopted a program of self-regulation – the Children’s Food and Beverage Advertising Initiative (CFBAI) – with participating companies pledging to limit child-targeted advertising to healthier products. This study assesses the efficacy of industry self-regulation by comparing advertising content on children’s More