Children’s Recall of Fast Food Television Advertising—Testing the Adequacy of Food Marketing Regulation

There is increasing concern that food advertising shapes the way children eat and contributes to childhood obesity. The fast food companies McDonald’s and Burger King participate in industry self-regulation, pledging to not engage in deceptive marketing and to market foods and beverages that meet certain nutritional criteria in children’s advertising. This study gauged the net More

Influence of Food Companies’ Brand Mascots and Entertainment Companies’ Cartoon Media Characters on Children’s Diet and Health: A Systematic Review and Research Needs

This paper examines the influence of cartoon brand mascots and media characters on diet-related cognitive, behavioral, and health outcomes for children ages 2 to 11 through a review of 11 experimental studies published between 2004 and 2014. Researchers categorized results into outcomes such as character or brand recognition, taste or snack preference, food choice, and More

Legal Action Against Health Claims on Foods and Beverages Marketed to Youth

Deceptive health claims on foods and beverages are prohibited by law, and may be addressed through litigation or government regulatory efforts. This article analyzes legal actions against potentially deceptive health claims and presents recommendations for those interested in pursuing legal approaches. Researchers identified and reviewed 115 health claims on foods and beverages marketed to youths More

Fast-Food Fights: News Coverage of Local Efforts to Improve Food Environments Through Land-Use Regulations, 2000-2013

Over the past decade, communities have turned to zoning and land-use policies to restrict fast-food restaurants, and have done so for different reasons and with varied success. Investigators analyzed news coverage, legislative histories, and demographic data to understand what types of policies have been proposed, which communities have proposed them, and why. They identified 77 More

Infographic: Responsible Food Marketing to Children

The marketing of unhealthy foods and beverages to children and youth contributes to poor diet quality, high calorie intake, and excess weight gain. This infographic portrays the reach and impact of marketing unhealthy foods and beverages to children and the need for more responsible food marketing to children. Comprehensive guidelines for responsible food marketing to More

Recommendations for Responsible Food Marketing to Children. Issue Brief

The marketing of unhealthy foods to children and youth is a major public health concern. Children in the United States grow up surrounded by food and beverage marketing, which primarily promotes products with excessive amounts of added sugar, salt, and fat, and inadequate amounts of fruits, vegetables, and whole grains. This issue brief outlines a More

Recommendations for Responsible Food Marketing to Children

The marketing of unhealthy foods to children and youth is a major public health concern. Children in the United States grow up surrounded by food and beverage marketing, which primarily promotes products with excessive amounts of added sugar, salt, and fat, and inadequate amounts of fruits, vegetables, and whole grains. This document provides a comprehensive More

Barriers to Equity in Nutritional Health for U.S. Children and Adolescents: A Review of the Literature

This review summarizes growing evidence of disparities in the social and physical environments of U.S. children and adolescents that likely contribute to increased risk for obesity and poor nutrition. The review examines literature on disparities in nutrition and healthy food access in school, child-care, and residential neighborhood environments, food production and marketing practices, and cultural More

Looking Beyond the Marketing Claims of New Beverages: Health Risks of Consuming Sports Drinks, Energy Drinks, Fortified Waters and Other Flavored Beverages

Consumption of several new categories of ‘fortified’ sugary beverages has increased significantly in recent years. Energy drinks, sports drinks, fruit drinks, flavored waters, and sweetened teas and coffees are heavily marketed and have become popular with children and adolescents as well as adults. This report describes the results of the first comprehensive, scientific study of More

Food Marketing: Using Toys to Market Children’s Meals

Nearly $2 billion is spent yearly by U.S. food and beverage companies to market products to children, with the majority of expenditures promoting less healthful foods and drinks. For restaurants, including toys with children’s meals is the leading form of food marketing directed at children. The practice of child-directed marketing by pairing toys with children’s More