The Child Nutrition and WIC Reauthorization Act of 2004 included a mandate to school districts participating in the federal school meal program to establish and implement policies addressing wellness, including nutrition, by the start of the 2006-07 school year. Using data from the 2008 School Health Profiles principal survey for middle and junior/senior high schools More
State consumer protection laws have yet to fully catch up with advances in digital marketing. This report focuses on how existing state consumer protection law can be used to limit harmful digital marketing to children and adolescents. The report describes the key differences between digital and traditional food marketing and discusses a variety of digital More
This paper examines the variation in high school student access to sugar-sweetened beverages through vending machines by geographic location (urban, town, or rural) in 26 schools in New Hampshire and Vermont. Advertisements on school vending machines were also compared. Researchers found that sugar-sweetened beverages were widely available in school vending machines, appearing and advertised most More
This paper analyzes food and beverage advertising on Spanish-language children’s television compared with advertising found on English-language programs. Researchers found that although the amount of food advertising was lower on Spanish-language channels than on English-language programs, the nutritional quality of foods advertised on Spanish-language channels was substantially poorer than on English-language channels. More than 84 More
This legal issue brief focuses on “viral” or “word-of-mouth” marketing. Viral marketing campaigns are designed to mask their commercial origin, which raises multiple issues related to protecting consumers, especially young children. These campaigns are used to drive traffic to a firm’s website, Facebook page, or online marketing application. The brief describes viral marketing tactics used More
The food industry often uses health claims to promote its products to consumers, including parents seeking nutritious options for their children. Parents and children in low-income and racial/ethnic minority households at greatest risk for childhood obesity are disproportionately exposed to these claims through advertising. Regulators can pursue deceptive and/or unfair health claims, but these actions More
The marketing of high-calorie and nutrient-poor foods and beverages is linked to overweight and obesity in the United States. American youths are still exposed to a disproportionate amount of marketing for unhealthy products across a variety of media and an examination of research and policy trends related to food and beverage marketing shows that industry More
The marketing of high-calorie and nutrient-poor foods and beverages is linked to overweight and obesity in the United States. American youths are still exposed to a disproportionate amount of marketing for unhealthy products across a variety of media and an examination of research and policy trends related to food and beverage marketing shows that industry More
This paper discusses the results of the first study to analyze the effects of fast-food advertising on body composition among youths as measured by percentage body fat (PBF). The study also examined the sensitivity of these effects to measuring youth obesity using body mass index (BMI). Researchers found that exposure to fast-food restaurant advertising on More
Zoning policies are a promising solution to improve the food environment in vulnerable communities, in part because they encompass a range of land use regulations that can be tailored to the specific needs of individual communities. This project will examine the extent and nature of public debates over successful and failed efforts to pass fast-food More
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