Little is known about school-based digital marketing and how to help schools comply with model policies given new competitive food standards. The specific aims of this study are to: 1) assess the different forms of digital food and beverage marketing that may occur in school settings; 2) assess whether school marketing environments in Portland, Maine, More
State consumer protection laws have yet to fully catch up with advances in digital marketing. This report focuses on how existing state consumer protection law can be used to limit harmful digital marketing to children and adolescents. The report describes the key differences between digital and traditional food marketing and discusses a variety of digital More
This legal issue brief focuses on “viral” or “word-of-mouth” marketing. Viral marketing campaigns are designed to mask their commercial origin, which raises multiple issues related to protecting consumers, especially young children. These campaigns are used to drive traffic to a firm’s website, Facebook page, or online marketing application. The brief describes viral marketing tactics used More
The food industry often uses health claims to promote its products to consumers, including parents seeking nutritious options for their children. Parents and children in low-income and racial/ethnic minority households at greatest risk for childhood obesity are disproportionately exposed to these claims through advertising. Regulators can pursue deceptive and/or unfair health claims, but these actions More
The marketing of high-calorie and nutrient-poor foods and beverages is linked to overweight and obesity in the United States. American youths are still exposed to a disproportionate amount of marketing for unhealthy products across a variety of media and an examination of research and policy trends related to food and beverage marketing shows that industry More
The marketing of high-calorie and nutrient-poor foods and beverages is linked to overweight and obesity in the United States. American youths are still exposed to a disproportionate amount of marketing for unhealthy products across a variety of media and an examination of research and policy trends related to food and beverage marketing shows that industry More
Zoning policies are a promising solution to improve the food environment in vulnerable communities, in part because they encompass a range of land use regulations that can be tailored to the specific needs of individual communities. This project will examine the extent and nature of public debates over successful and failed efforts to pass fast-food More
This report evaluates current local comprehensive and sustainability plans across the United States and their impact on local policies, regulations, and standards to reduce food access disparities and improve community-based foods systems. Of 888 local government responses to a national web-based survey, only 11.8 percent of respondents (105 jurisdictions) indicated that their local plans address More
This paper describes how the American Indian Healthy Eating Project evolved through five phases: 1) starting the conversation; 2) conducting multidisciplinary formative research; 3) strengthening partnerships and tailoring policy options; 4) disseminating community-generated ideas; and 5) accelerating action while fostering sustainability. The article discusses each phase’s essential steps, outcomes derived, and lessons learned. Collectively, these More
This article discusses the results of a study that examined the provision of water and student water consumption in food service areas (FSA) in a random sample of San Francisco, California Bay Area schools. Barriers to and strategies for implementing federal and state drinking water requirements were also examined. Researchers found that 14 of 24 More
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