Little is known about school-based digital marketing and how to help schools comply with model policies given new competitive food standards. The specific aims of this study are to: 1) assess the different forms of digital food and beverage marketing that may occur in school settings; 2) assess whether school marketing environments in Portland, Maine, align with the federal regulations on competitive foods, before and after a school-year-long compliance support intervention; 3) assist Portland schools to update their school marketing policies so they align with new standards and remove marketing to comply with those standards; and 4) conduct an ongoing participatory evaluation of these technical assistance efforts. A longitudinal study design will be used to assess school marketing environments in one elementary school, one middle school, and one high school. Primary outcomes will include measures of: prevalence and types of school marketing, including digital marketing; school and/or district school food marketing practices and regulations; marketing removal options, including cost of marketing removal, resources needed, and barriers encountered; and level of satisfaction with the technical assistance provided.
Investigating How to Align Schools’ Marketing Policies with Federal Standards for Competitive Foods
Investigating How to Align Schools’ Marketing Environments With Federal Standards for Competitive Foods
The goal of this study was to determine how to improve school marketing environments so that they align with new federal competitive food standards. The research team assessed the food marketing environments in three schools in Portland, Maine, using the food and beverage marketing in schools (FMBS) survey, and provided … More
Farm-to-School Education Grants Reach Low-Income Children and Encourage Them to Learn About Fruits and Vegetables
For children from low-income families, school meals are a significant portion of daily caloric intake and hence an opportunity to address food insecurity. Many states have pursued legislation to institutionalize programs such as farm to school that aim to improve the quality of school meals and acceptance of healthy foods … More
Digital Food and Beverage Marketing Environments in a National Sample of Middle Schools: Implications for Policy and Practice
One promising approach to influence nutrition behavior is to limit food and beverage marketing to children. Children are a lucrative market and schools may be an effective setting in which to intervene. Studies have shown that marketing in schools is prevalent but little is known about digital marketing to students … More