Start Date: February 2014

ID #: 71639

Principal Investigator: Michele Polacsek, PhD, MHS

Organization: University of New England

Funding Round: Round 8

See more related research

Share


Little is known about school-based digital marketing and how to help schools comply with model policies given new competitive food standards. The specific aims of this study are to: 1) assess the different forms of digital food and beverage marketing that may occur in school settings; 2) assess whether school marketing environments in Portland, Maine, align with the federal regulations on competitive foods, before and after a school-year-long compliance support intervention; 3) assist Portland schools to update their school marketing policies so they align with new standards and remove marketing to comply with those standards; and 4) conduct an ongoing participatory evaluation of these technical assistance efforts. A longitudinal study design will be used to assess school marketing environments in one elementary school, one middle school, and one high school. Primary outcomes will include measures of: prevalence and types of school marketing, including digital marketing; school and/or district school food marketing practices and regulations; marketing removal options, including cost of marketing removal, resources needed, and barriers encountered; and level of satisfaction with the technical assistance provided.

Related Research

March 2017

Investigating How to Align Schools’ Marketing Environments With Federal Standards for Competitive Foods

The goal of this study was to determine how to improve school marketing environments so that they align with new federal competitive food standards. The research team assessed the food marketing environments in three schools in Portland, Maine, using the food and beverage marketing in schools (FMBS) survey, and provided schools with technical assistance to More

July 2022

Reducing Student Exposure to Digital Food and Beverage Marketing

Digital marketing of unhealthy foods and beverages to children and adolescents is pervasive and undermines healthy eating. During the COVID-19 pandemic, students’ time spent online for both recreation and school using educational technology doubled from 3.8 to 7.7 hours per day for 12- to13-year-olds, and racial, ethnic, and socioeconomic disparities widened with children of color More

July 2022

Longitudinal Study of Low-Income Families with Young Children: Assessing California Communities’ Experiences with Safety Net Supports Survey (ACCESS)

This is a unique opportunity to assess the longitudinal impact of COVID-19 related relief and recovery policies and existing safety net supports among economically disadvantaged California families raising young children. The goals of this study are to 1) characterize participant’s awareness and understanding of COVID-19 related relief supports such as Pandemic EBT, free school meals, More