Little is known about school-based digital marketing and how to help schools comply with model policies given new competitive food standards. The specific aims of this study are to: 1) assess the different forms of digital food and beverage marketing that may occur in school settings; 2) assess whether school marketing environments in Portland, Maine, align with the federal regulations on competitive foods, before and after a school-year-long compliance support intervention; 3) assist Portland schools to update their school marketing policies so they align with new standards and remove marketing to comply with those standards; and 4) conduct an ongoing participatory evaluation of these technical assistance efforts. A longitudinal study design will be used to assess school marketing environments in one elementary school, one middle school, and one high school. Primary outcomes will include measures of: prevalence and types of school marketing, including digital marketing; school and/or district school food marketing practices and regulations; marketing removal options, including cost of marketing removal, resources needed, and barriers encountered; and level of satisfaction with the technical assistance provided.
Investigating How to Align Schools’ Marketing Policies with Federal Standards for Competitive Foods
Investigating How to Align Schools’ Marketing Environments With Federal Standards for Competitive Foods
The goal of this study was to determine how to improve school marketing environments so that they align with new federal competitive food standards. The research team assessed the food marketing environments in three schools in Portland, Maine, using the food and beverage marketing in schools (FMBS) survey, and provided … More
The Every Student Succeeds Act (ESSA) was signed into law on December 10, 2015, reauthorizing the Elementary and Secondary Education Act of 1965. ESSA created an opportunity to broaden accountability beyond traditional subjects, such as math, to potentially focus on health and wellness in schools. States could select health and … More
More than 21.8 million school-age children receive free or reduced-price school lunch and 12.6 million children receive free or reduced-price breakfast each day. Since updated nutrition standards for school meals, snack foods, and beverages have been implemented following passage of the 2010 Healthy, Hunger-Free Kids Act, a growing body of … More