Little is known about school-based digital marketing and how to help schools comply with model policies given new competitive food standards. The specific aims of this study are to: 1) assess the different forms of digital food and beverage marketing that may occur in school settings; 2) assess whether school marketing environments in Portland, Maine, align with the federal regulations on competitive foods, before and after a school-year-long compliance support intervention; 3) assist Portland schools to update their school marketing policies so they align with new standards and remove marketing to comply with those standards; and 4) conduct an ongoing participatory evaluation of these technical assistance efforts. A longitudinal study design will be used to assess school marketing environments in one elementary school, one middle school, and one high school. Primary outcomes will include measures of: prevalence and types of school marketing, including digital marketing; school and/or district school food marketing practices and regulations; marketing removal options, including cost of marketing removal, resources needed, and barriers encountered; and level of satisfaction with the technical assistance provided.
Investigating How to Align Schools’ Marketing Policies with Federal Standards for Competitive Foods
Investigating How to Align Schools’ Marketing Environments With Federal Standards for Competitive Foods
The goal of this study was to determine how to improve school marketing environments so that they align with new federal competitive food standards. The research team assessed the food marketing environments in three schools in Portland, Maine, using the food and beverage marketing in schools (FMBS) survey, and provided … More
Strong nutrition standards for school meals, consistent with evidence-based recommendations, position children for optimal health and wellbeing. Strong science supports the link between lowering sodium intake and better health. This new issue brief from Healthy Eating Research examines the recent history of sodium standards for school meals. It highlights current sodium intake … More
In the next year, an estimated 1 in 4 children will experience food insecurity (up from 1 in 6, pre-pandemic), disproportionately impacting children in low-income households and racial/ethnic minorities. To mediate loss of school meals during closures and reduce COVID-19 exposure, Congress authorized the USDA to permit local education authorities … More