The Impact of Pictorial Health Warnings on Purchases of Sugary Drinks for Children: A Randomized Controlled Trial

This study aimed to examine the impact of pictorial warnings on parents’ purchases of sugary drinks for their children in a naturalistic store laboratory. Parents of children ages 2 to 12 (n = 325, 25% identifying as Black, 20% Hispanic) completed a shopping task in a naturalistic store laboratory in North Carolina. Participants were randomly More

Messages Promoting Healthy Kids’ Meals: An Online RCT

Calorie labeling is now required on all large U.S. chain restaurant menus, but its influence on consumer behavior is mixed. This study examines whether different parent-targeted messages encourage parents to order lower-calorie meals for their children in a hypothetical online setting. An online RCT was conducted with primary caregivers of children aged 6–12 years. Participants More

SHIFT: Testing Culturally Appropriate Messaging for Black Community to Limit Children’s Sugary-Beverage Intake and Increase Water Consumption

The project’s goal is to conduct a randomized, controlled trial to evaluate the impact of a culturally appropriate social behavior change communication campaign on sugar-sweetened beverage (SSB) and water consumption among black families with children aged 0-5 years. Specific aims include: (1) Deliver a culturally appropriate social behavior change communication campaign with messages delivered through More

Examining the Public Debate on School Food Nutrition Guidelines: Findings and Lessons Learned from an Analysis of News Coverage and Legislative Debates in 11 States

To understand how advocates, schools, the food industry, policymakers, and others have shaped discussions about school nutrition at the state and local level since the passage of the Healthy, Hunger-Free Kids Act (HHFKA), Berkeley Media Studies Group and the Public Health Advocacy Institute systematically examined news coverage and legislative and regulatory documents from 11 states. More

Weight Stigmatization Moderates the Effects of Sugar-Sweetened Beverage-Related PSAs Among U.S. Parents

Research suggests that media campaigns targeting weight-related behaviors may inadvertently increase stigmatization of obese and overweight individuals and could backlash such that stigmatized individuals are less likely to engage in healthy behaviors following exposure to the message. This study examines stigmatized and non-stigmatized parents’ emotional and cognitive responses to sugar-sweetened beverage (SSB)-reduction public service announcements More

Sugar-Sweetened Beverage-Related Public Service Advertisements and Their Influence on Parents

There is substantial evidence that consumption of sugar-sweetened beverages (SSBs) is associated with weight gain in both children and adults. As a result, Public Service Announcements (PSAs) have been produced to both increase knowledge about the amount of sugar in drinks and to highlight the harmful effects of their overconsumption. This article explores the impact More

Do Emotional Appeals in Public Service Advertisements Influence Adolescents’ Intention to Reduce Consumption of Sugar-Sweetened Beverages?

Mass media campaigns are a commonly used and often effective public health strategy. However, it is unknown how health messages about sugar-sweetened beverages (SSBs), widely accepted and advertised products, will be perceived by teen audiences. This study investigated the direct and mediated effects of emotional appeals in beverage-related public service advertisements (PSAs) that aired between More

The Role of Parents in Public Views of Strategies to Address Childhood Obesity in the United States

This study investigated how public attitudes toward the role of parents in the obesity epidemic might influence support for various obesity reduction strategies. Researchers analyzed data from two national public opinion surveys from 2011 and 2012 to examine attributions of blame and responsibility to parents for obesity, both among the general public and parents themselves, More

Big Soda’s Long Shadow: News Coverage of Local Proposals to Tax Sugar-Sweetened Beverages in Richmond, El Monte and Telluride

Taxing sugar-sweetened beverages (SSBs) has been identified as a key policy lever to reduce consumption of sugary drinks and to fund nutrition and physical activity programs. This paper analyzes news coverage of three SSB tax proposals in Richmond and El Monte, Calif., and Telluride, Colo., in 2012 and 2013. Although these three proposals failed, news More