This study seeks to develop and test the impact of “nudges” in an online grocery store on purchases of fruit drinks and healthier substitutes among a sample of low-income parents of children ages 1-5 years. The goal of this project is to reduce fruit drink intake among low-income children, including those whose parents participate in the Supplemental Nutrition Assistance Program (SNAP), as a strategy to reduce childhood health disparities. Specific aims include: (1) Develop two food retail nudges to discourage fruit drink purchases and promote healthier substitutes in the online store; (2) Examine the impact of online store nudges on purchases of fruit drinks in an online randomized controlled experiment with low-income parents, including SNAP-participating parents, of children ages 1-5 years (n=2,128); and (3) Disseminate findings to retailers by collaborating with the Fair Food Network to disseminate results to their retailer partners, including those who participate in the SNAP Online Purchasing Pilot.
Start Date: April 2021
ID #: 283-4133
Principal Investigator: Pasquale Rummo, PhD, MPH
Co-Principal Investigator: Lindsey Smith Taillie, PhD
Organization: New York University Grossman School of Medicine
Funding Round: SSB4
Focus Areas: Beverages, Early Childhood, Food Retail
Resource Type: Grant Summary
Keywords: Grocery store, Message Framing, Sugar-sweetened beverages, Supplemental Nutrition Assistance Program (SNAP)
State: National
Age Groups: Pregnant women, infants and toddlers (ages 0 to 2), Preschool-age children (ages 3 to 5)
Related Research
November 2023
State Agency Perspectives on Successes and Challenges of Administering the Child and Adult Care Food Program
The federal Child and Adult Care Food Program (CACFP) improves nutrition and reduces food insecurity for young children while helping cover food costs for care providers and families. Despite its important benefits, the program is underutilized. This report uses qualitative interviews with state CACFP administrators representing 28 states to explore federal and state policies and practices that support or discourage CACFP participation among licensed child MoreNovember 2023
Supporting the Wake Forest School of Medicine in implementing a WIC referral program within electronic health records to optimize WIC participation
The United States has an ongoing maternal and infant health crisis, characterized by stark disparities. The WIC program could equitably improve health outcomes, but it is underutilized. Identifying strategies for healthcare systems to efficiently connect pregnant patients with WIC is a public health and policy priority. This study will use the electronic health record (EHR) MoreNovember 2023