This study seeks to develop and test the impact of “nudges” in an online grocery store on purchases of fruit drinks and healthier substitutes among a sample of low-income parents of children ages 1-5 years. The goal of this project is to reduce fruit drink intake among low-income children, including those whose parents participate in the Supplemental Nutrition Assistance Program (SNAP), as a strategy to reduce childhood health disparities. Specific aims include: (1) Develop two food retail nudges to discourage fruit drink purchases and promote healthier substitutes in the online store; (2) Examine the impact of online store nudges on purchases of fruit drinks in an online randomized controlled experiment with low-income parents, including SNAP-participating parents, of children ages 1-5 years (n=2,128); and (3) Disseminate findings to retailers by collaborating with the Fair Food Network to disseminate results to their retailer partners, including those who participate in the SNAP Online Purchasing Pilot.
Start Date: April 2021
ID #: 283-4133
Principal Investigator: Pasquale Rummo, PhD, MPH
Co-Principal Investigator: Lindsey Smith Taillie, PhD
Organization: New York University Grossman School of Medicine
Funding Round: SSB4
Resource Type: Grant Summary