What’s on the Menu? A Review of the Energy and Nutritional Content of U.S. Chain Restaurant Menus

This paper discusses availability of nutrition information and nutritional content of menu items in the largest chain restaurants in the United States. Researchers examined the nutritional content of 30,923 menu items–including items from children’s menus–from 245 restaurants across the country. They found that while most main entrees did not exceed 667 calories, which is one-third More

Eye-Tracking Children’s Fast-Food Choices as Influenced by Television Advertising

Children are increasingly exposed to fast-food advertising and are increasingly consuming food from fast-food sources. Under the Children’s Food and Beverage Advertising Initiative (CFBAI), fast-food companies continue to promote fast food to children. Ads directed at children under the age of 12 usually include a variety of components featuring the brand logo, and a mix More

Fast-Food Restaurant Advertising on Television and Its Influence on Youth Body Composition. Working Paper 18640

This paper discusses the results of the first study to analyze the effects of fast-food advertising on body composition among youths as measured by percentage body fat (PBF). The study also examined the sensitivity of these effects to measuring youth obesity using body mass index (BMI). Researchers found that exposure to fast-food restaurant advertising on More

Nutrition-Labeling Regulation Impacts on Restaurant Environments

This article discusses results of a study that examined whether restaurant environments changed as a result of a newly implemented restaurant nutrition-labeling regulation in King County, Wash., compared over a similar length of time to restaurants in Multnomah County, Ore., where nutrition-labeling was not implemented. Researchers found that there was no substantive difference in overall More

Energy Content of U.S. Fast-Food Restaurant Offerings: 14-Year Trends

This article discusses a study that examined changes in the energy content of lunch/dinner menu offerings at eight of the leading fast-food restaurants in the U.S. between 1997-1998 and 2009-2010. Researchers found that there have been few changes to the energy content of menu offerings among the selected restaurants. During the 14-year period, the number More

Studying Industry Self-Regulation of the Televised Advertising of Foods and Beverages to Children and its Impact on Nutritional Quality

Research has established that children’s exposure to television ads for non-nutritious food products is a significant risk factor contributing to childhood obesity. The aim of this project is to continue an ongoing, independent evaluation of a food industry self-regulatory program known as the Children’s Food and Beverage Advertising Initiative (CFBAI). Key research questions include: 1) More

Contextual Influences on Eating Behaviours: Heuristic Processing and Dietary Choices

Over the past few decades, behavioral economics, social psychology, and neuroscience research has suggested that people are often irrational and their choices are frequently the consequence of automatic, hard-wired, instinctual processes made without conscious awareness. This paper reviews some of the evidence that dietary behaviors are, in large part, the consequence of automatic response to More

Energy, Saturated Fat, and Sodium Were Lower in Entrees at Chain Restaurants at 18 Months Compared with 6 Months Following the Implementation of Mandatory Menu Labeling Regulation in King County, Washington

This study examined the energy, saturated fat, and sodium content of entrées at national chain restaurants subject to menu labeling regulations in King County, Washington, at six and 18 months after the implementation of the regulation. Researchers evaluated the nutrition content of entrées at 11 sit-down restaurants and 26 quick-serve chains for items that were More

The New Threat of Digital Marketing

This article provides an overview of the growing digital media and marketing landscape, focusing on four developments that are shaping marketing strategies and techniques: 1) the growth of interactive games and increasing sophistication of augmented realities and other immersive features of digital media; 2) the rapid explosion of social media and the emergence of marketing More