Philadelphia Beverage Tax’s Impact on Beverage Ad Expenditures and Number of Ads Purchased
On January 1, 2017, Philadelphia implemented a beverage excise tax. The study’s objective was to determine whether beverage advertising expenditures and the number of beverage ads purchased changed in Philadelphia compared to Baltimore because of this tax. Monthly beverage ad expenditures and the number of beverage ads purchased by brand from January 2016 through December More