The purpose of this study is to conduct a discrete choice experiment to investigate whether warning labels on Sugar-Sweetened Beverages (SSBs) alter the effectiveness of a tax on SSBs, especially among parents who are Black, Latinx and lower income. The research team will conduct an online choice experiment with 2,700 parents and caregivers of children who are 5 years old or younger. Participants will be assigned to one of three SSB warning label conditions (no label, text-only label, and icon label) and will be asked a series of 8 choice questions where they must choose between different beverages as their prices are varied through the addition of different tax rates. Specific aims include: (1) estimate the sensitivity to changes in SSB prices of parents’ purchases of SSBs for young children; (2) determine the effect of two different warning labels on parents’ purchases of SSBs and perceptions of these beverages; (3) assess whether warning labels make parents more or less sensitive to changes in SSB price; and (4) evaluate how these effects differ across income and racial/ethnic groups (especially for parents who are Black and Latinx).
Examining the Effects of Taxes and Warning Labels on Parents’ Purchases of Sugar-Sweetened Beverages Using a Choice Experiment
SHIFT: Testing Culturally Appropriate Messaging for Black Community to Limit Children’s Sugary-Beverage Intake and Increase Water Consumption
The project’s goal is to conduct a randomized, controlled trial to evaluate the impact of a culturally appropriate social behavior change communication campaign on sugar-sweetened beverage (SSB) and water consumption among black families with children aged 0-5 years. Specific aims include: (1) Deliver a culturally appropriate social behavior change communication … More
This study seeks to develop and test the impact of “nudges” in an online grocery store on purchases of fruit drinks and healthier substitutes among a sample of low-income parents of children ages 1-5 years. The goal of this project is to reduce fruit drink intake among low-income children, including … More
Changes in Beverage Availability and Targeted Marketing Associated with the Philadelphia Beverage Tax
The goal of this study is to provide much needed scientific evidence about whether the Philadelphia beverage tax is associate with changes in beverage availability and targeted marketing, with a focus on drinks commonly consumed by children ages 0-5 and Black and Latinx households with young children. Specific aims include: … More