A Summary of Evidence Related to Key Food Groups Targeted in the Proposed WIC Revisions

On November 17, 2022, the U.S. Department of Agriculture (USDA) announced major food package revisions to the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC). Among other changes, the proposed rule suggests removing juice from the food package, reducing the maximum allowance for milk, and requiring whole grain criteria in breakfast cereal. Therefore, More

Evaluation of WIC Online Ordering during the COVID-19 Pandemic: Evidence from an Oklahoma Grocery Store Chain

The COVID-19 pandemic is worsening the disparities in food access in the United States. As consumers have been increasingly using grocery online ordering services to limit their exposure to the COVID-19 virus, participants of federal nutrition assistance programs lack the online benefit redemption option. With the support of the US Department of Agriculture (USDA), retailers More

Nutrition Policy for Women, Infants, and Children (WIC) Program

Healthy Eating Research supported this special issue of Nutrients focused on examining the influence of WIC nutrition policies on the nutritional status, dietary behavior, and health outcomes of participants. There are a number of policies embedded within the WIC program that can influence the nutritional status of the participants. These include nutrition policies related to breastfeeding More

A Systematic Review of Marketing Practices Used in Online Grocery Shopping: Implications for WIC Online Ordering

The Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) plans to allow participants to redeem their food package benefits online, i.e., online ordering. As grocery shopping online has become more common, companies have developed strategies to market food products to customers using online (or mobile) grocery shopping platforms. There is a significant knowledge More

Protecting Low-Income Consumers in the Era of Digital Grocery Shopping: Implications for WIC Online Ordering

The Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) is now expected to allow participants to redeem their food benefits online, i.e., via online ordering, rather than only in-store. However, it is unclear how this new benefit redemption model may impact participants’ welfare since vendors may have an asymmetric information advantage compared with More

WIC Participants’ Perceptions of the Cash-Value Benefit Increase during the COVID-19 Pandemic

Recent changes to the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) Cash-Value Benefit (CVB), which provides participants with money to spend on fruits and vegetables, have the potential to reduce disparities in healthy food access and food insecurity that were exacerbated by the COVID-19 pandemic. However, few studies have examined how the More

From Policy to Reality: Assessment of the Successes & Challenges with WIC Cash-Value Benefit Changes in Increasing Child Access to Fruits & Vegetables

Recent cash-value benefit (CVB) increases could increase fruit and vegetable (FV) access of children in Special Supplemental Nutrition Program for Women, Infants, and Children (WIC). Yet, little is known about impacts of CVB changes on participant access to FVs, participant awareness and satisfaction of CVB changes, and implementation successes and challenges of WIC State agencies More

“I Think That’s the Most Beneficial Change That WIC Has Made in a Really Long Time”: Perceptions and Awareness of an Increase in the WIC Cash Value Benefit

During the COVID-19 pandemic, the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) Cash Value Benefit (CVB) for fruits and vegetables increased by roughly USD 25/month/person. We sought to understand WIC participant perceptions of this change and barriers and facilitators to using the CVB. We conducted 10 virtual focus groups (5 rural, 5 More

Additional Fruit and Vegetable Vouchers for Pregnant WIC Clients: An Equity-Focused Strategy to Improve Food Security and Diet Quality

Women with low household income and from racial/ethnic minority groups are at elevated risk of food insecurity. Food insecurity during pregnancy is associated with overall less healthy diets, lower intake of the pregnancy-supportive nutrients iron and folate, and significant variations in diet across the course of a month. The goal of this study was to More