The provision of nutrition information on food packaging is one strategy to help consumers make food choices. The federal Nutrition Labeling and Education Act enacted in 1990 requires that almost all packaged foods bear a Nutrition Facts panel which includes information such as serving size, calories, and certain nutrients. Despite the availability of this information, the prevalence of obesity has increased dramatically in recent decades. A variety of nutrition rating systems and symbols have been developed in recent years and now appear on the front of food packages, meant to make it easier for consumers to make healthful food choices. The purpose of this project was to test a new fact-based, evaluative system of calorie and nutrient information provision. The research team evaluated the consumer comprehension of the Nutrition Facts system as compared to other available front-of-package labeling systems, including the Nutrition Keys system launched in 2011 by the Grocery Manufacturers Association and Food Marketing Institute, as well as other systems developed by the Institute of Medicine and the food industry. Data were collected from participants via internet panels as well as in a retail laboratory setting, all of whom were adult consumers with children living in the household of the participant.
Comparing Front-of-Package Nutrition Labeling Systems
Shopper Response to Front-of-Package Nutrition Labeling Programs: Potential Consumer and Retail Store Benefits
Many front-of-package (FOP) nutrition labeling systems have been developed by food retailers and manufactures to help consumers identify more healthful options at the point of purchase. This paper examines how two alternative FOP nutrition labeling systems – reductive and evaluative – affect shoppers’ product evaluations, choices, and retailer evaluations. Reductive … More
Digital Food and Beverage Marketing Environments in a National Sample of Middle Schools: Implications for Policy and Practice
One promising approach to influence nutrition behavior is to limit food and beverage marketing to children. Children are a lucrative market and schools may be an effective setting in which to intervene. Studies have shown that marketing in schools is prevalent but little is known about digital marketing to students … More
Retailers and other organizations currently use a variety of nutrition standards and recommendations to guide consumers towards healthier, “Better for You”, options. This variety can be confusing to consumers. Healthy Eating Research convened a scientific advisory committee to review existing “Better-For-You” nutrition standards, and analyze their strengths and weaknesses. The … More