Many front-of-package (FOP) nutrition labeling systems have been developed by food retailers and manufactures to help consumers identify more healthful options at the point of purchase. This paper examines how two alternative FOP nutrition labeling systems – reductive and evaluative – affect shoppers’ product evaluations, choices, and retailer evaluations. Reductive FOP systems extract a reduced amount of information from the Nutrition Facts panel and place them on the front of the package. Evaluative FOP systems provide an overall evaluation of a product’s healthfulness. Researchers found that when a single food item was evaluated in isolation, both the reductive and evaluative systems had a positive effect on product evaluations. However, when several options were presented simultaneously in a realistic retail environment, the evaluative system had a stronger influence on product evaluation and choice. Researchers also found that FOP nutrition labeling systems positively influence shoppers’ perceptions of retailer concern for their well-being, which in turn lead to more positive attitudes toward retailers and higher patronage intentions.
Shopper Response to Front-of-Package Nutrition Labeling Programs: Potential Consumer and Retail Store Benefits
The provision of nutrition information on food packaging is one strategy to help consumers make food choices. The federal Nutrition Labeling and Education Act enacted in 1990 requires that almost all packaged foods bear a Nutrition Facts panel which includes information such as serving size, calories, and certain nutrients. Despite … More
This study seeks to develop and test the impact of “nudges” in an online grocery store on purchases of fruit drinks and healthier substitutes among a sample of low-income parents of children ages 1-5 years. The goal of this project is to reduce fruit drink intake among low-income children, including … More
Changes in Beverage Availability and Targeted Marketing Associated with the Philadelphia Beverage Tax
The goal of this study is to provide much needed scientific evidence about whether the Philadelphia beverage tax is associate with changes in beverage availability and targeted marketing, with a focus on drinks commonly consumed by children ages 0-5 and Black and Latinx households with young children. Specific aims include: … More