Many front-of-package (FOP) nutrition labeling systems have been developed by food retailers and manufactures to help consumers identify more healthful options at the point of purchase. This paper examines how two alternative FOP nutrition labeling systems – reductive and evaluative – affect shoppers’ product evaluations, choices, and retailer evaluations. Reductive FOP systems extract a reduced amount of information from the Nutrition Facts panel and place them on the front of the package. Evaluative FOP systems provide an overall evaluation of a product’s healthfulness. Researchers found that when a single food item was evaluated in isolation, both the reductive and evaluative systems had a positive effect on product evaluations. However, when several options were presented simultaneously in a realistic retail environment, the evaluative system had a stronger influence on product evaluation and choice. Researchers also found that FOP nutrition labeling systems positively influence shoppers’ perceptions of retailer concern for their well-being, which in turn lead to more positive attitudes toward retailers and higher patronage intentions.
Shopper Response to Front-of-Package Nutrition Labeling Programs: Potential Consumer and Retail Store Benefits
The provision of nutrition information on food packaging is one strategy to help consumers make food choices. The federal Nutrition Labeling and Education Act enacted in 1990 requires that almost all packaged foods bear a Nutrition Facts panel which includes information such as serving size, calories, and certain nutrients. Despite … More
A growing number of consumers are ordering groceries online and picking them up in-store (OOPIS) to limit their exposure to the COVID-19 virus. Although OOPIS has been widely adopted, WIC participants in most states are unable to use OOPIS to redeem their WIC benefits due to significant legal barriers. To … More
Assessing the Implementation of Kids’ Meals Healthy Default Beverage Policies in the State of California and City of Wilmington, Del.
Healthy default beverage (HDB) policies are one policy approach to limiting kids’ sugary drink consumption and encouraging healthier beverage consumption. These policies specifically require restaurants to offer only healthier drinks (e.g., water, milk, 100% juice) instead of sugary drinks as the default options with kids’ meals, a combination of food … More