The healthcare sector is a promising venue for systems interventions to reduce children’s sugar-sweetened beverage (SSB) consumption, but clinical staff lack the time for high-intensity in-person interventions. We propose to develop and pilot a parent-informed, technology-enabled healthcare system-based intervention. The goals of the intervention are to: reduce SSB consumption, promote guideline-appropriate levels of fruit juice consumption, and increase water consumption, while reducing racial/ethnic disparities in these behaviors among children 1-8 years old. Our 6-month health-system delivered intervention will consist of 4 components: (1) a 5-minute educational video; (2) a family water promotion toolkit including water bottles for all family members; (3) a mobile phone app to help journal beverage consumption and “gamify” healthful changes; and (4) a series of 14 interactive voice response calls to parents to assist with goal setting, motivation, and problem solving.
Start Date: February 2020
ID #: 86816
Principal Investigator: Kristina H Lewis, MD, MPH, SM
Organization: Wake Forest University Health Sciences
Funding Round: HER Round 12
Nutrition-related claims lead parents to choose less healthy drinks for young children: a randomized trial in a virtual convenience storeConsumption of sugar-sweetened beverages, including fruit drinks, contributes to childhood obesity. We aimed to examine whether nutrition-related claims on fruit drinks influence purchasing among parents and lead to misperceptions of healthfulness. We conducted an experiment in a virtual convenience store with 2219 parents of children ages 1-5 y. Parents were randomly assigned to view fruit More