There is growing interest across the country in taxing sugar-sweetened beverages (SSBs). As policy-makers and advocates consider whether to pursue such a tax, accurate estimates of tax revenues that could be raised are needed. The goals of this project are to: 1) update estimates of tax revenues from SSB excise taxes for all 50 states and the 25 largest U.S. cities, and 2) develop SSB tax revenue estimates for all 480 California cities. The researchers will license data from the Beverage Marketing Corporation to obtain 2011 annual regional beverage sales data and trends in beverage sales. They will use this data along with 2010 U.S. Census data, 24-hour diet recall data from the National Health and Nutrition Examination Survey (NHANES), and estimates of the price elasticity of demand from a 2012 systematic literature review on the topic to update current estimates of tax revenues from SSB excise taxes.
Estimating Potential Sugar-Sweetened Beverage Tax Revenues in the United States
The California City Soda Tax Calculator is an online tool that generates estimates of how much revenue a sugar-sweetened beverage tax would raise for incorporated California cities with populations over 25,000 (based on 2010 Census data). The calculator allows for a range of sugar-sweetened beverage taxes from ½ cent to 2 … More
Toddler drinks are a relatively new product category, typically offered by infant formula manufacturers and promoted as beneficial for young children ages 12 months and older. Marketing promotes these drinks as the “next step” after infant formula, using claims that imply unproven benefits for children’s nutrition and health. However, these drinks … More
Studying the impact of combining fiscal incentives and disincentives to improve healthy food purchases by low-income households with children
Using economic modeling, this study seeks to advance nutritional equity by identifying ways to lower economic barriers to healthy eating among low-income households with children. This study will identify mechanisms for directing unhealthy food and beverage tax revenues towards healthy incentives, particularly through existing federally-funded, but local and state-run programs … More