There is growing interest across the country in taxing sugar-sweetened beverages (SSBs). As policy-makers and advocates consider whether to pursue such a tax, accurate estimates of tax revenues that could be raised are needed. The goals of this project are to: 1) update estimates of tax revenues from SSB excise taxes for all 50 states and the 25 largest U.S. cities, and 2) develop SSB tax revenue estimates for all 480 California cities. The researchers will license data from the Beverage Marketing Corporation to obtain 2011 annual regional beverage sales data and trends in beverage sales. They will use this data along with 2010 U.S. Census data, 24-hour diet recall data from the National Health and Nutrition Examination Survey (NHANES), and estimates of the price elasticity of demand from a 2012 systematic literature review on the topic to update current estimates of tax revenues from SSB excise taxes.
Estimating Potential Sugar-Sweetened Beverage Tax Revenues in the United States
The California City Soda Tax Calculator is an online tool that generates estimates of how much revenue a sugar-sweetened beverage tax would raise for incorporated California cities with populations over 25,000 (based on 2010 Census data). The calculator allows for a range of sugar-sweetened beverage taxes from ½ cent to 2 … More
Technical Scientific Report. Healthy Beverage Consumption in Early Childhood: Recommendations from Key National Health and Nutrition Organizations
Research shows that what children drink – from birth through age 5 – can have a big impact on their health, as beverages make a significant contribution to dietary intake during this period. However, with so many choices available in the marketplace, it can be confusing for parents and caregivers … More