There is growing interest across the country in taxing sugar-sweetened beverages (SSBs). As policy-makers and advocates consider whether to pursue such a tax, accurate estimates of tax revenues that could be raised are needed. The goals of this project are to: 1) update estimates of tax revenues from SSB excise taxes for all 50 states and the 25 largest U.S. cities, and 2) develop SSB tax revenue estimates for all 480 California cities. The researchers will license data from the Beverage Marketing Corporation to obtain 2011 annual regional beverage sales data and trends in beverage sales. They will use this data along with 2010 U.S. Census data, 24-hour diet recall data from the National Health and Nutrition Examination Survey (NHANES), and estimates of the price elasticity of demand from a 2012 systematic literature review on the topic to update current estimates of tax revenues from SSB excise taxes.
Estimating Potential Sugar-Sweetened Beverage Tax Revenues in the United States
The California City Soda Tax Calculator is an online tool that generates estimates of how much revenue a sugar-sweetened beverage tax would raise for incorporated California cities with populations over 25,000 (based on 2010 Census data). The calculator allows for a range of sugar-sweetened beverage taxes from ½ cent to 2 … More
U.S. states have introduced bills requiring sugar-sweetened beverages (SSBs) to display health warning labels. This study examined how warning labels influence parents and which labels are most effective. Over 2,000 demographically and educationally diverse parents of children ages 6 to 11 participated in an online survey. Parents were randomized to … More
This study examined the relationship between parental sugar-sweetened beverage (SSB) attitudes and SSB consumption during the first 1,000 days – gestation to age 2 years. The study population consisted of 394 WIC-enrolled, Hispanic/Latino families living in northern Manhattan. Parental SSB attitudes were determined through a four question survey that used … More