Pricing incentives may reduce disparities in obesity among Supplemental Nutrition Assistance Program (SNAP) participants by increasing fruit and vegetable purchases. However, few studies have evaluated the feasibility and effectiveness of those incentives in supermarkets, as opposed to farmers markets. In 2015 and 2016, as part of a US Department of Agriculture (USDA) pilot program, a dollar-matching program in Michigan provided SNAP participants with a subsidy on fresh produce purchases. Using data on millions of individual transactions from thirty-two stores, we found that SNAP participants’ spending on fresh produce was significantly higher at stores that implemented the subsidy than at control stores during both intervention periods (7.4 percent and 2.2 percent higher in 2015 and 2016, respectively). Our results highlight the effectiveness and feasibility of dollar-matching programs for fruit and vegetable purchases by SNAP participants who shop at supermarkets, and they support the USDA’s expansion of existing programs to that setting in additional states.
Evaluating a USDA Program that Gives SNAP Participants Financial Incentives to Buy Fresh Produce in Supermarkets
Evaluating the Impact of Subsidizing Purchases of Fresh Produce in Supermarkets for Supplemental Nutrition Assistance Program Recipients
The 2014 Farm Bill Authorization included $100 million to promote the purchase of fresh produce among Supplemental Nutrition Assistance Program (SNAP) participants through matching financial incentives for every SNAP dollar spent on fresh produce. As part of this, the Fair Food Network (FFN) received over $5 million to expand its … More
This study seeks to develop and test the impact of “nudges” in an online grocery store on purchases of fruit drinks and healthier substitutes among a sample of low-income parents of children ages 1-5 years. The goal of this project is to reduce fruit drink intake among low-income children, including … More
Changes in Beverage Availability and Targeted Marketing Associated with the Philadelphia Beverage Tax
The goal of this study is to provide much needed scientific evidence about whether the Philadelphia beverage tax is associate with changes in beverage availability and targeted marketing, with a focus on drinks commonly consumed by children ages 0-5 and Black and Latinx households with young children. Specific aims include: … More