Starting in July 2016, San Francisco, Calif., will require prominent warning labels on most sugar-sweetened beverage (SSB) advertisements (i.e., “WARNING: Drinking beverages with added sugar(s) contributes to obesity, diabetes, and tooth decay”). The purpose of this project is to collect baseline data on the presence and types of SSB print advertising visible in a sample of commercial blocks, sports venues, and transport locations in San Francisco and San Jose (control community). This will be part of a larger four-year study that will compare the presence of the warning label on covered advertising in San Francisco pre- to post-policy, compare the prevalence of advertising classes subject to regulation visible in both cities pre- and post-policy, and assess the characteristics of compliant and non-compliant advertising over time in relation to type and racial/ethnic targeting. Study findings will document the feasibility, effectiveness, and impact of warning labels as an obesity prevention tool.
Evaluating Sugar-Sweetened Beverage Advertising prior to Implementation of the San Francisco Warning Label Ordinance
The healthfulness of foods and beverages found in retail food stores differs widely across the United States, both by location of the store as well as by store type. Some communities have limited access to stores that carry healthful staple foods such as fruits and vegetables, whole grain-rich foods, and … More
U.S. states have introduced bills requiring sugar-sweetened beverages (SSBs) to display health warning labels. This study examined how warning labels influence parents and which labels are most effective. Over 2,000 demographically and educationally diverse parents of children ages 6 to 11 participated in an online survey. Parents were randomized to … More
Children and adolescents see between 4,500 and 6,000 food ads on TV each year, the majority of which are for products high in sugar and fat and low in essential nutrients. In April 2011, a coalition of federal authorities known as the Interagency Working Group on Foods Marketed to Children … More