Start Date: March 2011

ID #: CAS003

Organization: Yale University Rudd Center for Food Policy and Obesity

Project Lead: Marlene Schwartz, PhD

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In May 2010 the White House Childhood Obesity Task Force identified the need to improve front-of-package (FOP) nutrition labels to help consumers when making purchasing decisions. Multiple competing industry-initiated labeling systems currently appear on packaged foods in the United States. This research team proposed a randomized-controlled trial to test consumers’ understanding of  several different types of FOP labels, including the the Multiple Traffic Light system and the Facts Up Front system launched in 2011 by U.S. food and beverage manufacturers and retailers. Adult participants in the web-based study were randomized to one of five FOP label conditions. Study participants were asked to answer several questions about the nutritional profile of different foods they were comparing and to provide an overall rating of product healthfulness, taste perception, and intent to purchase the product. Participants were also asked questions about their eating habits and to provide demographic information. Outcomes across label conditions were analyzed using one-way analysis of variance and post-hoc tests comparing each label condition to all of the others.

Related Research

August 2012

Facts Up Front Versus Traffic Light Food Labels: A Randomized Controlled Trial

The U.S. food and beverage industry recently released a new front-of-package nutrition labeling system called “Facts Up Front” that will be used on thousands of food products. This article discusses the results of a randomized controlled study to test consumer understanding of the Facts Up Front system compared to the Multiple Traffic Light system. The More

March 2024

Centering equity in FDA regulation: Front-of-package food label effects in Latino and limited English proficiency populations

This project aims to determine the front-of-package label design that is most effective at helping Latino consumers identify and choose healthier products. The project also aims to explore whether the benefits of front-of-package design differ by English proficiency. Participants will include 4,000 US adults of parental age (18-55 years old) who identify as Latino. Participants More

February 2024

Effects of front-of-package non-sugar sweetener disclosures on parents’ perceptions and selection of sweetened food and beverage products for their children

The project aims to use an online randomized experiment to 1) evaluate the impact of front-of-package (FOP) non-sugar sweetener (NSS) disclosures on a) parents’ selection of unsweetened products and b) parents’ selection of products with NSS and use focus group discussions to 2) examine parents’ understanding and perceptions of NSS and FOP NSS disclosures, 3) More