Food and beverage marketing to youth using social media has grown dramatically, with the leading companies pioneering digital practices that are transforming both advertising and ad measurement. It is critically important for the research, advocacy and public policy communities to be informed about these major new practices. The Federal Trade Commission (FTC), in particular, is in need of an independent analysis that assesses how these techniques are currently being used in the food and beverage marketplace, especially as the commission faces important upcoming policy decisions that will have a major impact on digital marketing to children and youth. The aims of this project are to: 1) identify the leading vendors of social media marketing tools, especially those used by food and beverage companies; 2) analyze the specific business objectives of leading food companies who use social media; 3) document the role of these new techniques to market food and beverage products, and assess their capabilities; 4) identify how food marketers are currently using them to target youth; 5) assess how social media platforms are affecting other media channels and advertising of food products, including mobile devices; and 6) explore the impact these methods may have on nutrition decisions of youth.
Examining Social-Media Marketing of Foods and Beverages that Targets Children and Adolescents and the Impact on Nutrition Decisions
Digital Food and Beverage Marketing Environments in a National Sample of Middle Schools: Implications for Policy and Practice
One promising approach to influence nutrition behavior is to limit food and beverage marketing to children. Children are a lucrative market and schools may be an effective setting in which to intervene. Studies have shown that marketing in schools is prevalent but little is known about digital marketing to students … More
Retailers and other organizations currently use a variety of nutrition standards and recommendations to guide consumers towards healthier, “Better for You”, options. This variety can be confusing to consumers. Healthy Eating Research convened a scientific advisory committee to review existing “Better-For-You” nutrition standards, and analyze their strengths and weaknesses. The … More
The healthfulness of foods and beverages found in retail food stores differs widely across the United States, both by location of the store as well as by store type. Some communities have limited access to stores that carry healthful staple foods such as fruits and vegetables, whole grain-rich foods, and … More