This study seeks to partner with the local Special Supplemental Nutrition Program for Women, Infants and Children (WIC) to pair an electronic health record (EHR)-based sugar-sweetened beverage screener with a technology-based intervention in order to improve intervention reach and uptake in nutritionally at-risk infants and young children. Specific aims include: (1) Enhance EHR data infrastructure to identify WIC participants ages 6 months to 4 years who overconsume sugar-sweetened beverages or fruit juice, and create a data linkage to allow WIC staff to access the EHR of WIC-enrolled children; (2) Use semi-structured interviews with WIC parents, WIC staff and pediatricians to identify a shared messaging strategy for beverage choice compatible with guidelines and current WIC packages; and (3) Pilot test the health system intervention + WIC communication strategy in a small randomized trial among 30 WIC-enrolled families.
Expanding Reach of a Health System Intervention for Family Beverage Choice by Partnering with a Local WIC Program
Related Research
April 2021
Examining the Effects of Taxes and Warning Labels on Parents’ Purchases of Sugar-Sweetened Beverages Using a Choice Experiment
The purpose of this study is to conduct a discrete choice experiment to investigate whether warning labels on Sugar-Sweetened Beverages (SSBs) alter the effectiveness of a tax on SSBs, especially among parents who are Black, Latinx and lower income. The research team will conduct an online choice experiment with 2,700 … More
April 2021
SHIFT: Testing Culturally Appropriate Messaging for Black Community to Limit Children’s Sugary-Beverage Intake and Increase Water Consumption
The project’s goal is to conduct a randomized, controlled trial to evaluate the impact of a culturally appropriate social behavior change communication campaign on sugar-sweetened beverage (SSB) and water consumption among black families with children aged 0-5 years. Specific aims include: (1) Deliver a culturally appropriate social behavior change communication … More
April 2021
Using Online Food Retail ‘Nudges’ to Promote Healthier Beverage Intake among Low-Income Children
This study seeks to develop and test the impact of “nudges” in an online grocery store on purchases of fruit drinks and healthier substitutes among a sample of low-income parents of children ages 1-5 years. The goal of this project is to reduce fruit drink intake among low-income children, including … More