This study seeks to partner with the local Special Supplemental Nutrition Program for Women, Infants and Children (WIC) to pair an electronic health record (EHR)-based sugar-sweetened beverage screener with a technology-based intervention in order to improve intervention reach and uptake in nutritionally at-risk infants and young children. Specific aims include: (1) Enhance EHR data infrastructure to identify WIC participants ages 6 months to 4 years who overconsume sugar-sweetened beverages or fruit juice, and create a data linkage to allow WIC staff to access the EHR of WIC-enrolled children; (2) Use semi-structured interviews with WIC parents, WIC staff and pediatricians to identify a shared messaging strategy for beverage choice compatible with guidelines and current WIC packages; and (3) Pilot test the health system intervention + WIC communication strategy in a small randomized trial among 30 WIC-enrolled families.
Start Date: April 2021
ID #: 283-4134
Principal Investigator: Kristina Henderson Lewis, MD, MPH, SM
Organization: Wake Forest University Health Sciences
Funding Round: SSB4
Focus Areas: Beverages, Early Childhood
Resource Type: Grant Summary
State: North Carolina
Age Groups: Pregnant women, infants and toddlers (ages 0 to 2), Preschool-age children (ages 3 to 5)
Keywords: Sugar-sweetened beverages, Women, Infants, and Children (WIC)
Related Research
September 2024
Water Is K’é: Learning from the Navajo Community to Promote Early Child Health
Drinking water instead of sugary drinks is key to reducing health disparities. Since beverage habits are shaped by complex personal, community, and environmental factors, community input is critical to design any intervention promoting water. The research team worked with community partners to design a program to promote healthy beverage habits among young Navajo children. The MoreSeptember 2024
Online retail nudges to help parents with lower-income choose healthy beverages for their children: A randomized clinical trial
Nudges offer a promising tool to reduce sugary drink intake among children who are most at risk for diet-related disease. The objective of this study was to examine the impact of online store nudges on purchases of sugary drinks for children in lower-income households. Caregivers with lower-income were recruited to an online shopping experiment and MoreAugust 2024