Shelf nutrition labels provide summary information on the overall nutritional quality of a food product. They provide cues to shoppers and may be effective in promoting healthy food choices at the point of purchase. The objective of this study was to explore the impact of NuVal Labels, a shelf nutrition label that rates the nutritional quality of foods, on food-purchasing patterns after NuVal underwent a change in algorithm. The study collected retail scanner data on weekly yogurt sales provided by a regional grocery chain, as well as survey data from an adult population that shops at 1 of 2 supermarket chains in the United States that uses NuVal. The study found that a 1-point increase in the NuVal score is estimated to increase sales of the corresponding yogurt product by 0.49%. However, only 8% of individuals surveyed reported using NuVal to influence their purchases.
Identifying the effect of shelf nutrition labels on consumer purchases: results of a natural experiment and consumer survey
Shelf nutrition labels provide summary information on the overall nutritional quality of a food product. They provide cues to shoppers and may be effective in promoting healthy food choices at the point of purchase. The purpose of this project is to examine the effects of NuVal, a shelf nutrition labeling … More
Retailers and other organizations currently use a variety of nutrition standards and recommendations to guide consumers towards healthier, “Better for You”, options. This variety can be confusing to consumers. Healthy Eating Research convened a scientific advisory committee to review existing “Better-For-You” nutrition standards, and analyze their strengths and weaknesses. The … More
The healthfulness of foods and beverages found in retail food stores differs widely across the United States, both by location of the store as well as by store type. Some communities have limited access to stores that carry healthful staple foods such as fruits and vegetables, whole grain-rich foods, and … More