The $9/month Cash Value Benefit (CVB) provided by the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) is only enough to purchase less than one-quarter of a child’s daily recommended intake of fruits and vegetables. The primary aim of this project is to implement and evaluate an expansion of the monthly Cash Value Benefit (CVB) for the purchase of fruits and vegetables (FV) in children ages 1-5 years served by WIC. We hypothesize that increasing the WIC CVB from $9 to $23 per month for a 1-year period will significantly increase: (1) access to FV, as measured by CVB redemption; (2) daily intake of FV; (3) food security; and (4) ongoing WIC participation. The quasi-experimental intervention will be conducted at two WIC agencies in California. The secondary aim is to inform policy and advocacy work to expand FV access and intakes by all WIC children in the U.S.
Implementing and evaluating the impact for children from birth to age 5 of expanding the Cash-Value Benefit for the purchase of fruits and vegetables
Examining the Effects of Taxes and Warning Labels on Parents’ Purchases of Sugar-Sweetened Beverages Using a Choice Experiment
The purpose of this study is to conduct a discrete choice experiment to investigate whether warning labels on Sugar-Sweetened Beverages (SSBs) alter the effectiveness of a tax on SSBs, especially among parents who are Black, Latinx and lower income. The research team will conduct an online choice experiment with 2,700 … More
SHIFT: Testing Culturally Appropriate Messaging for Black Community to Limit Children’s Sugary-Beverage Intake and Increase Water Consumption
The project’s goal is to conduct a randomized, controlled trial to evaluate the impact of a culturally appropriate social behavior change communication campaign on sugar-sweetened beverage (SSB) and water consumption among black families with children aged 0-5 years. Specific aims include: (1) Deliver a culturally appropriate social behavior change communication … More
This study seeks to develop and test the impact of “nudges” in an online grocery store on purchases of fruit drinks and healthier substitutes among a sample of low-income parents of children ages 1-5 years. The goal of this project is to reduce fruit drink intake among low-income children, including … More