Breastfeeding equity is a critical component of nutrition-related equity. Breastfeeding rates in the United States are strongly correlated with poverty and race. Communities and Hospitals Advancing Maternity Practices (CHAMPS) is a multi-sectoral, policy, system, and environmental initiative which has significantly increased breastfeeding rates among black populations. CHAMPS was launched in Mississippi (MS) in 2014. Since then, MS CHAMPS has enrolled 93% of MS birthing hospitals and the number of WHO Baby-Friendly hospitals located in MS has risen from 0 to 13. This project will provide an evaluation of MS CHAMPS using the Reach, Effectiveness, Adoption, Implementation, and Maintenance (RE-AIM) framework. In addition, the project will demonstrate and disseminate solutions to inequitable breastfeeding rates. The specific aims of this project include: analyzing, publishing, and disseminating the results of the MS CHAMPS RE-AIM analysis; sharing findings with community partners and stakeholders; and enabling CHAMPS to develop an increasingly effective, sustainable, and scalable breastfeeding equity model. Statistical analysis of hospital breastfeeding rates, by race, and tests for statistically significant improvements will be used. A thematic analysis approach will be used to analyze all qualitative data.
Improving the actionable research base for health equity in breastfeeding by assessing an intervention to increase rates in minority populations
Examining the Effects of Taxes and Warning Labels on Parents’ Purchases of Sugar-Sweetened Beverages Using a Choice Experiment
The purpose of this study is to conduct a discrete choice experiment to investigate whether warning labels on Sugar-Sweetened Beverages (SSBs) alter the effectiveness of a tax on SSBs, especially among parents who are Black, Latinx and lower income. The research team will conduct an online choice experiment with 2,700 … More
SHIFT: Testing Culturally Appropriate Messaging for Black Community to Limit Children’s Sugary-Beverage Intake and Increase Water Consumption
The project’s goal is to conduct a randomized, controlled trial to evaluate the impact of a culturally appropriate social behavior change communication campaign on sugar-sweetened beverage (SSB) and water consumption among black families with children aged 0-5 years. Specific aims include: (1) Deliver a culturally appropriate social behavior change communication … More
This study seeks to develop and test the impact of “nudges” in an online grocery store on purchases of fruit drinks and healthier substitutes among a sample of low-income parents of children ages 1-5 years. The goal of this project is to reduce fruit drink intake among low-income children, including … More